Gillette launching Male Shaving Innovation - M3Power

Added in October 2006: Remarkably this product (the M3 Power) from Gillette has not even entered the Thailand market and a few others in Asia. However no matter where you are in the world do not buy the M3 Power. We say this because in some markets such as the UK, Gillette has already launched the next product called Gillette Fusion Power. In many ways it is an answer to Wilkinson Sword's 4 blade razor as it has no less than 5 blades!! The Gillette Fusion Power is the best mass produced razor blade we have ever tried.

Original article about the M3 Power: Male travellers who look for the latest tech and grooming products will be excited to know that Gillette is currently launching its revolutionary new powered wet shaving system for men, the M3Power.

One dramatic aspect of the M3Power razor which makes it so different, is the inbuilt Micro-Power™ technology, which delivers gentle pulses to the shaving cartridge that stimulate hair upward and away from the skin, making it dramatically easier to shave more thoroughly than ever before. The M3Power razor works synergistically with M3Power’s proprietary blades, which incorporate PowerGlide™, the Company’s most advanced blade technology, to provide a new level of glide and comfort. The M3Power system operates under 62 patents.

“Building on the tremendous success of the MACH3 franchise, we’re powering up the world’s best shave and providing a superior shaving experience,” said Peter K. Hoffman, President, Blades and Razors, the Gillette Company. “We expect this new system to substantially fuel the value of the blade and razor category, in the same way that MACH3Turbo has driven growth over the past two years.”

In addition to its revolutionary powered razor, Gillette M3Power includes other innovations that contribute to a superior shaving performance. The proprietary blades with PowerGlide™ technology are enhanced by a new coating, called “thin uniform telomer,” which provides a perceptible improvement in shaving comfort throughout the life of the blade. Other features include an Indicator® LubrastripTM infused with Vitamin E and Aloe, and a superbly engineered handle with strategically placed gripping surfaces that enable men to shave confidently and safely at any angle. The M3Power is also shower-safe.

“The performance of M3Power is unprecedented,” said Mr. Hoffman. “Consumer testing, conducted according to the industry’s most rigorous standards, concluded that M3Power is preferred overall and on every one of the 68 shaving attributes that were tested, including closeness, comfort, efficiency, safety and less irritation. M3Power is clearly the world’s best shaving system.”

The Gillette M3Power is currently being launched in different markets around the world. It is not yet available in most Asian countries but is already for sale in the US, the UK, other parts of Europe, as well as other countries around the world.

See also: Travel Gear, Picture of M3Power