ABTM Extends Marketing Partnership with EventClicks

As part of their continuing strategy to grow their business development networks in China, Asia Business Travel Market (ABTM) has established a marketing alliance with corporate events specialists EventClicks to  promote its inaugural show in Shanghai, China on the 3-5 September 2003.

Organised by business-to-business event specialists Reed Travel Exhibitions (RTE), ABTM is an exhibition and conference event targeting the China business travel market. ABTM is aiming to provide exhibitors with unparalleled business opportunities for those interested in the highly lucrative, emerging China market. Through their substantial databases of both business travel planners and vendors, EventClicks is well-positioned to assist ABTM realize their objectives.

For EventClicks this partnership marks a significant step forward in their ambitions to tap further into the China market. "We are delighted to be working with Reed Travel Exhibitions on this show which promises to be extremely rewarding for those looking to substantially consolidate their sales and marketing efforts in the Greater China region. Furthermore, ABTM's dynamic communications strategy, coupled with the introduction of such stylish products as the 'The Lounge' exhibition concept for sellers, is set to earn ABTM a winning place on the industry's annual calendar of travel show events." said Claire Saunders, EventClicks.

"For ABTM it was important to select an established industry player as our partner for marketing activities. As on- and off-line planners of corporate group travel, EventClicks can provide us with direct access to key regional travel bookers and event planners, as well as having substantial contact with hotels and vendors in the region to ensure a worthwhile show for both business travel buyers and exhibitors.' commented ABTM's Event Director Andrew Lee. 

Asia Business Travel Market 2003, with only 130 booths available at the inaugural event and a targeted attendance of 1,800 pre-qualified trade visitors, will be held from 3-5 September at the Grand Hyatt Shanghai.