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As part of their continuing strategy to grow their business development
networks in China, Asia Business Travel Market (ABTM) has established a marketing alliance with corporate events specialists EventClicks
to promote its inaugural show in Shanghai, China on the 3-5 September 2003.
Organised by
business-to-business event specialists Reed Travel Exhibitions (RTE), ABTM is
an exhibition and conference event targeting the China business travel market. ABTM
is aiming to provide exhibitors with unparalleled business opportunities for
those interested in the highly lucrative, emerging China market. Through
their substantial databases of both business travel planners and vendors,
EventClicks is well-positioned to assist ABTM realize their objectives.
For EventClicks this partnership marks a significant step forward in their
ambitions to tap further into the China market. "We are delighted to be working with Reed Travel Exhibitions on this show which promises to be
extremely rewarding for those looking to substantially consolidate their
sales and marketing efforts in the Greater China region. Furthermore, ABTM's dynamic communications strategy, coupled with the introduction
of such stylish products as the 'The Lounge' exhibition concept for sellers,
is set to earn ABTM a winning place on the industry's annual calendar of
travel show events." said Claire Saunders, EventClicks.
"For ABTM it was important to select an established industry player as our
partner for marketing activities. As on- and off-line planners of corporate
group travel, EventClicks can provide us with direct access to key regional
travel bookers and event planners, as well as having substantial contact
with hotels and vendors in the region to ensure a worthwhile show for both
business travel buyers and exhibitors.' commented ABTM's Event Director Andrew Lee.
Asia Business Travel Market 2003,
with only 130 booths available at the inaugural event and a targeted attendance of 1,800 pre-qualified trade
visitors, will be held from 3-5 September at the Grand Hyatt Shanghai. |
