Throughout October, Emirates' cabin crew will be wearing pink ribbons in
support of the worldwide Breast Cancer Awareness Month - an international
campaign to raise awareness of the disease and funding for research into its
"Breast cancer is sadly the commonest cause of untimely death in women,"
said Dr Alasdair Beatton, Emirates' Senior Vice President Medical Services.
"The simplest, most effective means of countering the disease is by regular
self examination, which is so simple and easy, and ought to be as common a
part of every-day life as brushing your teeth.
"I hope this initiative in October will help many more women become more
aware of breast cancer and the advantages of early detection."
Evelyn Lauder, Founder of the Breast Cancer Research Foundation, which is
celebrating its 10th anniversary this year, inspired the campaign.
"During our first year, when we awarded eight scientists with grants averaging
$12,500 each, we knew it was only the beginning" said Ms Lauder.
"On October 8, just a decade later, at our annual luncheon, we hope to fill the
stage of the Waldorf-Astoria in New York, with more than 65 of the world's top
scientists, and present the largest number of grants and the highest amount
ever - over $14 million - in the history of the Foundation!"