Arabian Travel Market exhibitors first day to end with a Desert Safari

More than 1,400 exhibitors and guests participating at the Arabian Travel Market (ATM), will attend a reception hosted by the Dubai Department of Tourism and Commerce Marketing (DTCM) at the desert safari trip Tuesday, 6 April 2003.

DTCM Director Operations and Marketing, Mohammed Khamis bin Hareb said that the idea of holding the reception in the desert is to familiarise the visiting delegates with Arab traditions and our ethnic culture. "It is an effort for spreading awareness about the emirate's history, traditions and environment. At the same time it is an occasion to provide opportunities for infrastructure development for recreation, tourism and expansion and promotion of cultural resources. This awareness among the visitors will go a long way in understanding the culture and traditions of the country," said Mr. bin Hareb.

Networking in the desert (click image for larger version)

He stated a trip to Dubai would be incomplete without a trip into desert. "We would be completing a full circle by showcasing Dubai's state-of the art infrastructure at the event and simultaneously familiarizing them with Dubai's rich past by taking a trip to the desert," said Mr. bin Hareb.

The invitees will be greeted with welcome traditional dances performed by the local folk group. There will be various traditional artifacts, a Henna corner and camels.

"Ethnic music and traditional dances will be performed by the local bands throughout the function," said Mr. bin Hareb.

A unique and memorable start to the Arabian Travel Market  (click image for larger version)

The trip has been organized in co-ordination with Net Group of Companies and Jumeirah International.