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The Dubai Department and Tourism and Commerce Marketing's
(DTCM) Director General, Khalid A. bin Sulayem has called for a complete revamp of the
department's publicity materials for distribution to visitors and VIPs locally,
regionally as well as overseas.
Mr. bin Hareb said that a new look literature with up-to date information was
necessary to give visitors and target clients a comprehensive and correct
picture of Dubai. "According to the instructions of Mr. bin Sualyem, all the
department's brochures as well as video tapes will under go a complete overhaul. They would incorporate the latest and future developments and
contain exhaustive information about the emirate for the users," said Mr. bin
Hareb.
He noted that a special importance would be given to the brochures and
video dealings with the MICE industry. "Dubai has latest and state-of the art
infrastructure for a MICE traveler. These facilities will be highlighted
prominently in our publicity material. Achievements of the emirate in the
MICE sector as well as new and up coming developments will find a prominent place in them," stated Mr. bin
Hareb.
Speaking about the importance and need for this change, Mr. bin Hareb
said: "Brochures and videos tell a great deal about the destination. They
have visual appeal and can change viewers' perception. They act as catalyst
in generating interest among people about the destination. Therefore, it is
important that these publicity materials should carry latest information about
the place, which would help users in making a proper assessment and judgment about the place".
The new publicity material will be available from
September 2003. |
