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Merchant Court Sydney rebrands as Swiss˘tel Sydney on Market Street

Search ASIA Travel Tips .com 3 December 2003

Raffles International today reflagged Merchant Court Hotel Sydney as Swiss˘tel Sydney on Market Street.

Special guests at Swiss˘tel Sydney's ribbon-cutting ceremony in celebration of the re-branding included Sydney Lord Mayor Lucy Turnbull, Mr. Fabian Marsden, Councillor of Sydney and Mr. Cheng Wai Keung, Chairman of Raffles Holdings Limited.

Lord Mayor Turnbull released 68 specially bred butterflies, each in the Swiss˘tel colours of red and black. The releasing of butterflies is quintessentially Australian, signifying a new beginning and the number of butterflies released represents 68 Market Street, the address of the hotel.

The five star Swiss˘tel Sydney is the latest addition to the Swiss˘tel Hotels & Resorts portfolio of 25 hotels worldwide.

Swiss˘tel Sydney is strategically located in the heart of Sydney, at the corner of Market and George Streets in the city's Central Business District. The 359 room hotel is uniquely positioned, atop the historic Grace Brothers Department Store, occupying the eighth to the 25th floors. It commands panoramic views of Australia's oldest city and world famous harbour.  Guests staying at Swiss˘tel Sydney can enjoy easy access to the various modes of transportation. Underground walkways conveniently connect the hotel to Sydney's railway hub at Town Hall as well as the stylish shopping arcade, the Queen Victoria Building.

The hotel lobby has been refurbished to feature a contemporary entrance with an elegantly modern design. The hotel's Crossroads Bar on level 8 received a major makeover and emerged with a sleek new lounge and 10 metre long cocktail bar. Breathtaking floor to ceiling windows provide patrons with an eagle eye's view of the State Theatre and surrounding cityscape. Other areas that have been refurbished include the Executive Club Lounge, Executive Club Floors, Executive Suites, meeting and business rooms. 

Mr. Cheng Wai Keung, Chairman of Raffles Holdings Limited, said, "The rebranding of Swiss˘tel Sydney is a strategic move that presents an excellent opportunity to further increase the recognition of the Swiss˘tel brand. Having a Swiss˘tel in Sydney will definitely raise the awareness of the brand in a major market such as Australia. Conversely, Swiss˘tel Sydney will benefit from the brand's strong presence in key cities in Europe, North America, South America and Asia."

Ms Jennie Chua, Chairman and CEO of Raffles International said, "Swiss˘tel is recognised worldwide as a brand that offers consistently high standards of quality in facilities and services. Swiss˘tel Sydney's high-tech and modern facilities, the service efficiency for which this hotel is known and its excellent location with convenient access to business and shopping districts makes it a good hotel-brand fit. It will certainly meet and exceed the expectations of the modern business traveller."

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