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Malaysia Airlines Announces Expansion Plans

Travel News Asia 31 January 2003

Encouraged by its improved performance & increased yields following the restructuring exercise and turnaround programme, Malaysia Airlines yesterday unveiled its expansion plans, with particular focus on regional and domestic routes. The increased frequencies will provide a total of 150,346 passenger seats per week for the routes involved in the expansion plan.

The plan, announced by Senior General Manager of Sales, Distribution & Marketing, Dato Ahmad Fuaad Dahlan, reaffirms the airline's position as the national flag carrier and its stature as a premier global carrier well equipped to support KLIA as an aviation hub with excellent connectivity potential both internationally and domestically. The airline will place particular focus on Malaysia and the region, as a strategy of expansion in this area should result in positive impact in increasing its average yield per passenger kilometre, attracting greater tourism opportunities in the domestic market and beyond.

The airline outlined future development plans to increase routes to China, Japan, the Middle East and India. Connectivity options from KLIA will be vastly improved, encouraging passenger growth. He added that the airline will leverage on additional traffic rights where there is no immediate plan, but charter operations can begin at any time.

In continuing its long term commitment to providing affordable domestic service in support of national cohesion, Malaysia Airlines has enhanced operations by introducing additional capacities using jet equipment and wide-body aircraft to key growth areas within Malaysia. Some highlights of this expansion: -

Domestic

Introduction of one daily wide-body A330/A332 service between Kuala Lumpur & Kota Kinabalu

Introduction of one daily wide-body A330/A332 service between Kuala Lumpur & Kuching

Introduction of Boeing 737 services between Kuching & Bintulu

Introduction of Fokker 50 services between Miri & Mulu

Increase of Boeing 737 frequencies between Kuala Lumpur & Penang/Johor Bahru/Kuantan/Terengganu. Increased services to Alor Star will begin February 13th.

Singapore

Shuttle operations between Kuala Lumpur & Singapore will be revamped with the introduction of A330 services to replace existing B737 services.

Regional

Introduction of 3rd B737 weekly frequency to Yangon

Fifth B737 weekly frequency to Hanoi

Fourth and fifth B737 weekly frequency to Xiamen

Sixth and seventh F50 frequency between Kuching & Pontianak

Additional three weekly A330 frequencies to the existing twice daily operations to Bangkok

Introduction of twice daily A330/332 wide-body frequencies to Shanghai, two additional A330 to Seoul, one direct and one via Kota Kinabalu

Additional A330 to Taipei via Kota Kinabalu

Introduction of B737 service between Kuching, Kota Kinabalu and Canton

Introduction of two B737 services between Kuching, Kota Kinabalu and Menandu

Introduction of two B737 services between Kuching, Kota Kinabalu and Kalikpapan

International

Additional three B777 services between Kuala Lumpur and Melbourne

Additional A330 service to Perth

Two direct B747 services to Auckland

Three additional B747 services to Paris

Conversion of B777 to B747 to Amsterdam

Increased Seat Capacity per week

Domestic - an increase of 12,992

Regional - an increase of 8,030

International - an increase of 7,628

Speaking to reporters in a press conference, Dato Fuaad said, "As well as developing the international arm of our operations, the emphasis today is to build the reputation of KLIA as an important international hub with enhanced connectivity for carriers and passengers. Today's announcement of new and increased services to China is only the first installation with many more to come. We are particularly excited at the prospect of new routes and expanded service to India, subject to clearance with the appropriate authorities and establishment of commercial agreements. Regional connectivity is key to  market growth. Much of what has been unveiled today is part of our five year projected strategy which we are now fast tracking aggressively to provide maximum regional and domestic connectivity and examining further possibilities of increased operations on potentially lucrative routes. We are  thankful to the Malaysian government in securing additional landing rights which enables us to move forward quickly with our growth strategy."

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