Thai Airways International launches 'Towards Asian Leadership' campaign

Today at the Head Office of Thai Airways International, THAI’s President Mr. Kanok Abhiradee presided over the launch of the airline’s public relations campaign "Towards Asian Leadership" with the introduction of the Giant Book. The event was attended by THAI's management and staff as well as media representatives, held with the aim of instilling pride among staff regarding the company’s success.

THAI’s President, Mr. Kanok Abhiradee, confirmed that THAI is financially prepared, and has clear and focused management direction in order to achieve its aim of becoming one of the top three airlines in Asia. THAI has been constantly improving its efficiency and streamlining its operations. THAI has set the theme "Towards Asian Leadership" as a key phrase among its staff to rally support and cooperation to achieve its goal of becoming a leading Asian airline.

Public relations strategies have already been implemented internally and externally to create awareness about the campaign "Towards Asian Leadership," which is linked to THAI’s next public share offering. 

The Giant Book, which stands 2.10 meters in height, contains information about the airline which is a source of pride since its inception to the present. The Giant Book will be displayed in the main lobby of Building 1 as well as eight of THAI’s offices at a total of 15 areas, and will serve as a novel way to present information to staff and the public.