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InterContinental Hotels Group Launches Priority Club Rewards - Air China Airlines Partnership in Mainland China

Search ASIA Travel Tips .com 2 September 2003

InterContinental Hotels Group has secured an airline partnership with Air China, making it the 43rd airline alliance of its loyalty programme Priority Club Rewards (PCR).

Commenting on the new partnership in a press conference held earlier today, Vice President of Air China, Mr Cai Jian Jiang said, "Air China is proud to forge a partnership with an internationally renowned company like InterContinental Hotels Group. The value we bring to our members is greatly enhanced through this strong alliance. They can expect more options to earn mileage and at the same time enjoy quality accommodation at many of the hotel brands within the group."

Patrick Imbardelli, InterContinental Hotels Group Asia Pacific Managing Director added: "We are indeed honoured to have Air China as our first airline alliance in China. This partnership marks the beginning of a new Priority Club Rewards initiative to bring greater value to our members in China and in Asia Pacific. It is also a milestone event as it brings together two well known brands to benefit our mutual membership base."

"The new alliance with Air China creates even greater opportunities for frequent travelers to earn their rewards faster. Besides having access to one of the most established flight routes network and a wide selection of quality hotels under the InterContinental Hotels Group where they get rewarded with airline mileage, members can also choose to earn Priority Club points. These points can be used to redeem for free hotel stays, in-hotel amenities, retail certificates and a host of other exciting rewards," says Julia Wong, Director of Loyalty Marketing for Asia Pacific.

Beginning today, for every stay on a qualifying room rate at all participating hotel brands, Air China Club Companion Frequent Flyer members automatically earn 800 Kilometres. In addition, Priority Club members who collect Priority Club points will now be able to redeem their points under the Mileage Redemption Plan at the ratio of 10,000 Priority Club points to 2,500 Kilometres.

Air China is the national carrier in Mainland China and has an extensive domestic route network flying to many key cities where InterContinental Hotels Group currently has 35 hotels and another 25 in the pipeline: namely, Chongqing, Guangzhou, Hangzhou, Harbin, Jinan, Nanjing, Qingdao, Shenyang, Shenzhen, Wuhan, Xiamen and Zhengzhou. Also, in every key destination that Air China flies to in the world, there is always a hotel within the group for members to earn air mileage.

Hotel brands participating in Priority Club Rewards include InterContinental, Crowne Plaza, Holiday Inn and Express by Holiday Inn, encompassing more than 3,300 hotels around the world.

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