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Dubai's attractions as a tourist destination will be aired for 60 minutes to
more than 39 million prime time viewers across Latin America. This follows
the successful completion of familiarization visit by Brazilian's Globo TV,
assisted by the Dubai's Department of Tourism and Commerce Marketing (DTCM).
DTCM Manager Missions, Hamad bin Mejren said that a feature on Dubai
would invigorate our mission of promoting the emirate as a premium holiday
as well business destination. "Dubai's touristic facilities, amenities and
commercial infrastructure have been covered extensively, which will help in
spreading greater awareness on the emirate in the Latin American market,"
aid Mr. bin Mejren.
He stated that Dubai is being featured on a programme titled 'Fantastico' and
will be shown in six episodes. He considered this, an excellent opportunity
to introduce Latin American viewers with the multi-faceted emirate, as the
programme will be broadcast on Sunday night attracting maximum viewers. "Entertaining TV crews is an integral part of the DTCM's strategy of
promoting Dubai's tourist and commercial attractions. This will certainly
result in generating greater international awareness of Dubai's culture and
heritage and its growth into a cosmopolitan and modern city," said Mr. bin
Mejren.
The crew extensively covered places such as golf clubs, heritage sites,
souks, shopping malls and tour and safaris, hotels and new developments such as Palm Islands. In addition to this, DTCM executives prepared a
wide-ranging itinerary that included an all-encompassing tour of city and its
unique attractions.
Mr. bin Mejren noted that with this detailed programme featuring Dubai as a
whole, we expect to attract more visitors from Latin America in the coming
years. "We believe that Dubai is a superb holiday destination for Latin
American travelers. It provides them with a high level of security, clean
sandy beaches, plenty of golf courses, luxurious hotels and top international brands for shopping," said Mr. bin
Mejren.
The Dubai feature is scheduled for broadcast in May 2003. The programme
'Fantastico' can be viewed also in America, Europe and even in Japan.
DTCM also invited the Brazilian community living in Dubai for a dhow cruise
dinner, to give their views about Dubai as a destination to the TV crew,
which helped in positive canvassing of the emirate. |
