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Smith Travel Research
(STR) a recognized leader in North American
lodging industry performance benchmarking and Deloitte, the market leader
in hotel performance metrics outside North America, announced that they have formed an alliance to jointly develop new benchmarking analysis for
the industry.
Initially, STR and Deloitte will work together to provide the global hotel
industry with ad-hoc international HotelBenchmark performance reports. These reports will be developed along the lines of the well known, current
TREND report format that STR offer predominately to the US market, and will
incorporate occupancy and average room rate data. In addition, STR and Deloitte will work together to develop a global census database for the
industry to provide further insight on the size and shape of the market. Both
companies will work together to market and promote these new reports within their respective regions. It is envisaged that the first reports will be
available during the first quarter of 2004. The current benchmarking solutions offered by both parties remain proprietary and are excluded from
this agreement.
Commenting on the alliance Marvin Rust, UK Managing Partner, Hotels and
Resorts at Deloitte said, "We are delighted to announce this alliance with
STR, which will help provide the global lodging industry and its observers
with a one-stop shop for ad-hoc performance reports. Deloitte has always
been at the forefront of providing innovative and unique benchmarking solutions to the industry and we are excited about partnering with Smith
Travel Research, the market leader in North America."
"As the founders of benchmarking for the US lodging industry we are
pleased about working with Deloitte to offer our clients new and innovative
products that will permit unprecedented access to global hotel performance
trends" added Mark Lomanno, President of Smith Travel Research. |
