Dubai's European visitors on the increase

According to a second quarter (April-June) 2003 report from the Dubai Department of Tourism and Commerce Marketing (DTCM) representative office in Germany, above 26.37 million German viewers received a visual treat of the emirate's tourist attractions. Similar achievements were made through excellent coverage in print media by highlighting Dubai's delights.

DTCM Director Operations and Marketing, Mohammed Khamis bin Hareb said that the DTCM publicity machinery act as a catalyst and a channel to place Dubai at the center stage of the European market. "The publicity generated will give further boost to our tourism activities and visitors can exploit the up-to date facilities and resources, the emirate offers", stated Mr. bin Hareb.

He said that the department regards Europe as their target and the increase in the number of hotel and hotel apartment guests from this market indicates the impact such promotion campaigns have created in the European market. "The first quarter of 2003 (January-March) hotel establishment guests from Europe registered an appreciable increase of 15.37 per cent compared to the corresponding first quarter of last year," he said.

Applauding the efforts of the DTCM's representative office in Germany, Mr. bin Hareb commented: "Our office in Frankfurt has done a commendable job in marketing and placing Dubai in the European market and has achieved  laudable success through its marketing campaign".

Mr. bin Hareb said that the DTCM always carefully plans and formulates its marketing and advertising campaign for overseas. "We have well planned media campaign to effectively promote Dubai as an all round destination internationally and regionally. Our strategies are flexible and can be maneuvered as per the situation and requirements," he said.

Mr. bin Hareb noted that German are regarded up market tourists and with this detailed programme featuring Dubai as a whole, we expect to attract more visitors from Germany in the coming years. "We believe that Dubai is a superb  holiday destination for German travelers. It provides them with a high level of security, clean sandy beaches, plenty of golf courses, luxurious hotels and top international brands for shopping," said Mr. bin Hareb.