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Air New Zealand achieved a massive 44 per cent increase in bookings from
Australia to New Zealand last week over the previous week following the launch of the new Tasman Express product.
Almost half of the total bookings in launch week were for travel in the busy
Christmas - New Year period, reinforcing the message that Tasman Express
provides low fares on every Air New Zealand flight between Australia and New
Zealand, every day of the year - even during traditional peak periods.
Bookings have continued to grow strongly this week as trans Tasman
travellers embrace the simplified fares structure, lower prices and greater
availability of discount fares offered by the airline from Sydney, Melbourne,
Brisbane, Cairns and Perth.
Several wholesale travel agents have released discounted holiday packages
to New Zealand following the launch of Tasman Express.
And in the past week there has been a tripling of bookings made by the public
and travel agents via Air New Zealand's website.
"The first week of Tasman Express has proved to be very successful, not only
for Air New Zealand but for the customers who have purchased the new fares," said Mr Paul Donovan, Air New Zealand's Vice President Australia.
"Our strategy of providing low fares every day, year round, on our trans
Tasman services has struck a real chord with the travelling public, both in
Australia and New Zealand" said Mr Donovan. "So has our simple four-step
on-line booking process for both the public and travel agents.
"The fact that so many people are already booking for Christmas and New
Year travel reinforces the point that we now offer low fares on every flight,
every day of the year."
Mr Donovan said the Tasman Express product was developed in response to
changing customer demands and the need for airlines worldwide to review the
way in which they do business in the changing economic and competitive environment.
Tasman Express is based on four core fare types, and offers discounts of up
to 36 per cent below the previous best levels.
The lowest level is Smart Saver, a "use it or lose it" discount to which no
changes can be made once ticketed.
The next level is Flexi Saver, which can be changed up to 24 hours before
travel subject to seat availability. A A$100 one way change fee applies.
The third level is Fully Flexi, an economy fare which can be changed without
penalty.
The top level is Business Flexi, a discounted Business Class fare, which
enables Air New Zealand to continue offering a premium service on the
Tasman routes for the corporate and luxury travel markets. |
