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The Dubai Department of Tourism and Commerce Marketing (DTCM) recently
sponsored a visit of six journalists from some of the UK's leading publications to give
them exposure to various aspects of the emirate, which contributes in making
Dubai one of the finest tourism destinations in the world.
DTCM Manager Missions, Hamad bin Mejren said that the idea was to give the
media personnel an insight into various factors responsible for the growth of
tourism in Dubai. "The keenness of the group to study and cover the destination and our commitment to re ensure a firm place of the emirate in the
UK market will surely bring remarkable and positive results," held Mr. bin
Mejren.
He noted that the group visited the department's Head Office where they were
provided with up-to date information about the destination. "By showing them
what we have and what the emirate has in store for future, we motivated them
to write extensively about the emirate," said Mr. bin Mejren.
Mr. bin Mejren noted that number of UK hotel establishment guests in the
emirate have registered an upward trend: "The number of UK hotel establishment guests in the year 2002 showed an increase of 28.27 per cent
compared to the year 2001. The number of UK tour operators featuring Dubai
in their itinerary also registered an increase of 20.87 in the year 2003 compared
to the last year".
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DTCM Officer Mission Marwan Al Marri, who assisted the group, briefed them
about achievements of the DTCM regionally as well as internationally. He also
dwelt upon the emirate's latest infrastructure and services, which can be
availed by visitors. "Assisting journalists is one of the integral strategies of the
department to promote Dubai's tourist sites and in turn boost the tourism of
the emirate," said Mr. Al Marri.
A city tour was also arranged for the visiting journalists, which gave them a
broader picture of the emirate. "We arranged trips to shopping malls, hotels,
beaches, desert sites and also showed them a film on Dubai which will help
them to understand the history, traditions, heritage and modernisation of the
emirate," added Mr. Al Marri. |
