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YO! Sushi, the London-based restaurant chain, has opened its first premises
in Dubai, with four more outlets scheduled to open in the UAE in the next two
years.
The first outlet has opened in BurJuman,
one of the city’s leading shopping malls,
and is fitted with sushi conveyor belts and quirky service that made
YO! Sushi such a success in Britain.
Behind the move is the Omani national Sami Daud, managing director of
YO! Sushi Emirates, who pointed out that Dubai was ready for a signature
restaurant that specialises in hip, convenient dining.
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Daud said: “What YO! Sushi offers is excellent food, but with swift service.
We wanted to inject some of the fun back into dining, and the restaurant is
full of signature details that have seen us develop a key clientele in a very
short time.
“While sushi is our
specialty, we also cover the full range of Japanese-inspired food, including soup, noodles, rice dishes, as well as
chicken, beef and vegetarian dishes.
“The restaurant’s location in the heart of Dubai’s downtown business and
shopping district means it is perfect for working lunches, a break from retail
therapy, or for dedicated food fans, who appreciate the 60 different dishes on
offer on the conveyor belt every day.”
The concept has been designed around ease of use for the customer, from
the ability to pick food straight off the conveyor belt, to knowledgeable staff
to explain about the dishes, to the fact the plates are colour coded according
to price.
The outlet also mixes dining with entertainment, with chefs in the open
kitchens on hand to explain how they are preparing the food.
Dubai was earmarked as a key market by Daud, who believes that its
cosmopolitan city atmosphere fits a vibrant and individual brand such as
YO! Sushi.
“We are confident the concept will work well, and have already committed
YO! Sushi Emirates to another four outlets in the UAE within the next two
years. In the short time since our soft opening, we have seen that our customer base crosses all market segments, ages and nationalities.”
YO! Sushi has 15 outlets in the UK, including in Selfridges and Harvey
Nichols department stores in London, and the Dubai opening is the first outside Britain for the chain. |
