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British Airways' today announced that its Executive Club loyalty programme
has been streamlined to improve the level of service to customers.
Key changes for members of the Executive Club resident in Asia effectively
give members access and control of their account 24 hours a day, seven days a week. Members will be able to check their points balance online, as
well as undertake online check-in.
Other benefits include an online mileage calculator enabling members to
calculate how much mileage is required for redemptions to various destinations.
Members will now be able to progress through the membership tiers more
easily with a simplified structure to make it easier to see how tier points are
earned. The membership tiers, Blue, through Silver to Gold will not change,
but the level of benefits available increases with membership status. The
way members earn and redeem miles will not change.
Stephen Thompson, Qantas and British Airways' Regional General Manager
South East Asia, said: "By making changes to our popular frequent flyer program, our objective is to deliver even better service to our loyal
customers and offer them more chances to take advantage of flying with British Airways.
"The new Executive Club not only allows us to better serve our customers
now, but offers greater opportunities to add more benefits in the future."
Executive Club members will continue to receive priority treatment and
services, use of the British Airways terraces lounges with Silver and Gold
cards the world over, easy check-in via the Internet, self-service check-in,
pre-flight seat allocation and the benefits of the oneworld alliance and
extensive Executive Club partnerships. |
