ATC Appoints New Executive General Manager for Western Hemisphere

The Australian Tourist Commission (ATC) today announced the appointment of a new Executive General Manager - Western Hemisphere, Andrew McEvoy to oversee operations in New Zealand, the Americas and Europe.

Mr McEvoy is currently the Deputy Chief Executive and General Manager Marketing for the South Australian Tourism Commission.

At the ATC, he will be responsible for the overall operations for the Western Hemisphere including improving consumer awareness in the major markets, strengthening relations with industry and the development of distribution channels.

ATC Managing Director, Ken Boundy said Andrew would be a strong addition to the executive team and would help to drive new initiatives across key markets.

"Andrew has over ten years experience in the tourism industry, and this knowledge combined with his marketing expertise is a welcome addition to the ATC team," he said.

"He will be responsible for developing new marketing initiatives and programs for this region, and working alongside the General Managers in-market to ensure the ATC's programs assist operators in Australia to build their tourism business.

"During these challenging times, Andrew will also be focused on strengthening relations with the industry to develop new strategies to drive inbound arrivals to Australia."

Andrew will join the ATC on June 9 2003, and will be based in the Sydney office.

At the SATC Andrew has been responsible for all elements of destination marketing including research and product development, for domestic and international programs in seven markets.

He also is currently a board member of the Adelaide Convention and Tourism Authority and the Wine Tourism Advisory Board.

Prior to the SATC, Andrew held the position of Director of Marketing for the Melbourne Convention and Marketing Bureau where he was responsible for the development and implementation of advertising campaigns, trade marketing and event management (this organisation has since evolved into the Melbourne Convention Bureau, and Destination Melbourne).

He has also held positions with the Ballarat Tourism Board and Tourism Victoria and holds a Bachelor of Arts from the University of Melbourne and an MA in International Journalism from the City University London.