Virgin Atlantic launches new Upper Class magazine

Virgin Atlantic has announced the launch of its first ever Upper Class magazine, Carlos. The magazine is a new title for Virgin and will be distributed to its Upper Class passengers onboard the aircraft. Carlos will also be available in premium end distribution outlets internationally including fashion boutiques, book stores and art galleries.

The new concept title was conceived and developed by John Brown Citrus Publishing (JBCP) in partnership with Virgin Atlantic.

Carlos will appear quarterly and the launch issue will appear onboard the aircraft in March 2003. The magazine is an A5 format magazine and will highlight emerging trends in media, art, business and fashion. It is defined by  its low-key humour and championing of quality fiction, as evidenced by its regular section dedicated to brand new short stories and classic reprints from acclaimed writers.

Carlos will be under the editorial directorship of Michael Jacovides, former writer and editor for a diverse number of publications including Arena, GQ,  The Observer and JBCP O magazine. This is the first publication to emerge from JBCP's special project development team and has been devised to challenge the conventions of magazine production.

Commenting on the launch of Carlos, Lysette Gauna, Head of Media for Virgin Atlantic, said:

"We are very excited about our new Upper Class journal. It combines the highest standard of writing with the hip irreverence of a fanzine. Perfect for our business class flyers, our biggest fans, who expect the best but always with a Virgin twist."

Michael Jacovides, Editor-in-Chief of Carlos, said:

"Carlos is as enigmatic as a commercial project gets - you get it or you don't. We've assumed maximum knowledge and cultural awareness from our Virgin  Atlantic Upper Class readers. Unlike other in-flight magazines Carlos isn't about aping newsstand values - Carlos has set its own agenda."

Contributors to the magazine will include, Harriet Quick (Fashion Features Editor of British Vogue), Dan Crowe (Literary Editor of Another Magazine), Johnny Davis (former editor of The Face and regular contributor to NME and  The Independent), Nick Crompton (writer for Wallpaper, I-D and Maxim Fashion US).