Wael Rashed appointed Director of Marketing at the Abu Dhabi Sheraton and Towers

Wael Rashed has joined the Abu Dhabi Sheraton and Towers as director of marketing.

Rashed is experienced in many facets of the hotel industry, but was particularly well known as Middle East sales director for the Luxury Collection.

Starwood Hotels and Resorts Worldwide, Inc. is the parent company of Sheraton and the Luxury Collection as well as Four Points, W and Westin.

Rashed established the Luxury Collection's regional sales office in Cairo and played a major role in boosting the profile of the brand in the region.

He says: "I am joining this superb Abu Dhabi property at arguably the most exciting time in its history as a $40 million renovation project has just been completed.

"The Sheraton Abu Dhabi's distinctive appearance, along the lines of an Arabic fort, has made it famous throughout the Middle East and beyond. The hotel has also been a benchmark for excellence since it opened 23 years ago," says Rashed, an avid scuba diver and snooker player.

Robert van Meerendonk, Sheraton Abu Dhabi Resort and Towers general manager, is full of praise for the hotel's new employee, "Wael Rashed is a dynamic person who brings a wealth of industry experience to this posting," says Meerendonk.