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SkyTeam and Coca-Cola announced today they will jointly sponsor a
number of programs aimed at business travelers on select global broadcast
networks.
The sponsorships include the airing of five-second promotional
spots that reinforce the partnership between SkyTeam and Coca-Cola, which began in 2002. The first phase of advertising begins airing this week in
a number SkyTeam key markets during weather segments on CNN (United States, Latin America, Europe and Asia), CNN (United States, Europe and
Asia) and BBC World (worldwide).
“We are delighted to launch a campaign that provides worldwide exposure
for the alliance, Coca-Cola and our partnership,” said Rachel McCarthy,
leader of SkyTeam’s communications working group. “Since we both cater
to the global traveler, the widely-viewed weather segments are ideal forums
for our sponsorship.”
The landmark 2002 agreement between SkyTeam and Coca-Cola included
provisions for cross-promotional marketing efforts between the alliance and
the soft drink giant, bolstered by a fund dedicated to joint sponsorship
initiatives. Created by BETC Euro RSCG, the current campaign is scheduled
to run through December.
“SkyTeam realizes that travelers need easy access to certain pre-trip
information,” said McCarthy. “Be it destination advice on skyteam.com, or
weather forecasts on television, the alliance is committed to making travel
more convenient for our passengers.”
SkyTeam is
a global airline alliance partnering Aeroméxico, Air France, Alitalia, CSA Czech Airlines, Delta Air Lines and Korean Air. |
