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Priority ClubŪ Rewards, the InterContinental Hotels Group's loyalty
programme, is doubling the rewards for members this season. The Full Folio
and Multi-Brand Promotions will benefit both frequent business travellers as
well as leisure travellers who stay at any of the participating hotels in the
InterContinental Hotels Group.
"There is no better time to travel. These promotions provide more ways for
members to earn points and qualify for benefits. We are giving our members
the best of both worlds - attractive, sought-after rewards and a simple,
hassle-free system,'' said Priority ClubŪ Rewards' Director of Loyalty Marketing in Asia Pacific, Ms Julia Wong.
To mark the official launch of the Full Folio earnings programme, Priority
ClubŪ Rewards is running a special Full Folio Promotion from now until October 31, 2003, which automatically entitles members to earn double points
on almost everything that is charged to the room during his first qualifying
stay at a participating hotel. There is no registration and paperwork to fill out.
For each US$100 spent per day, a member will automatically be credited with
2,000, instead of 1,000 points. In addition to the room rate, members will be
awarded points for other services that are charged to the room. These include
food and beverage orders, room service, laundry service and in-room movies.
Full Folio earnings, however, do not apply when a member stays at InterContinental Hotels & Resorts, where points are awarded on a per stay
basis. The promotion is also not applicable to mileage earners.
The Multi-Brand Promotion runs from now until December 12, 2003. During
this period, depending on their earning preference, Priority ClubŪ Rewards
members will earn double rewards points or double miles with their selected
frequent flyer programme on qualifying room rates for the second and subsequent stays. There is no cap on the number of points a member can
accumulate during the promotional period. Points can be redeemed instantly
for hotel stays or other benefits and there are no blackout dates for Rewards
Nights. The flexible system even allows members to transfer points between
accounts.
Added Ms Wong, "Our Priority ClubŪ Rewards programme offers more
benefits than any other programme in the world. We have more participating
hotels, more quality partners and more flexible reward options. And with the
Full Folio and Multi-Brand Promotions, members will be able to reap even
greater benefits in a shorter time.'' |
