Hong Kong Tourism Board to launch its new global advertising campaign 15 September

The Hong Kong Tourism Board (HKTB) will launch its new global advertising campaign under the theme "Hong Kong - Live it. Love it!" on 15 September.

Visitors and local residents will be treated to the Hong Kong premiere of the television commercial starring Hong Kong Tourism Ambassador, Jackie Chan during the grand final performances of Strato-Fantasia at 7:30 pm and 8:30 pm. In addition to the two-minute television commercial, which will be projected onto the world's largest stratosphere, during the grand final performances, will feature specially enhanced pyrotechnic effects and two Saxon wheels of six metres in diameter to make the finale of Strato-Fantasia truly spectacular and unforgettable.

The full two-minute television commercial will be broadcast on television later the same evening.

Starting from 16 September onwards, a shortened, 60-second version will also be broadcast on the above stations to rally the community's support for the tourism industry and their participation in offering world-class hospitality and quality services to visitors.