Ascott is offering members of its loyalty
programme, Ascott Star Rewards (ASR), more perks through a points
exchange initiative with CapitaStar, one of Singapore’s leading lifestyle
and shopping rewards programmes.
Ms Tan Bee Leng, Managing Director, Brand &
Marketing, The Ascott Limited, said, “Riding on the successful
launch of the ASR points purchase feature in June 2020, Ascott is
harnessing the scale of two key rewards programmes within the
CapitaLand Group to cross-sell and bring greater value to our
customers. ASR has a global reach while CapitaStar has around 1.1
million members in Singapore, and we could potentially extend this
partnership to the over 11 million CapitaStar members in China.
CapitaStar members can easily exchange for ASR points via the
CapitaStar app and ASR members can do so via our website.”
Ascott has also launched a new ASR
membership status match initiative that will enable existing ASR
members and members of other hospitality loyalty programmes to
accelerate their progress to higher ASR membership tiers so that
they can enjoy more benefits.
Existing ASR members or new members who are able
to show proof of an elite membership status in a loyalty programme
with other hospitality groups and a stay with these other groups
within the last 18 months will enjoy a matching elite membership
status of either Silver, Gold or Platinum status with ASR.
example, a Silver member with Marriott Bonvoy, Hilton Honors, or
Accor Live Limitless can directly enjoy a Silver status with ASR,
instead of having to start from the entry ASR membership tier of
Classic and spending S$1,000 to get to Silver status.