Accor, one of the largest hotel operators in
Australia, has raised A$404,000 (approximately US$290,700) through
its Bushfire Disaster Relief Appeal.
The money was raised globally between January and
March 2020, through Accor’s dedicated Gofundraise donation
platform and through guest fundraising initiatives across Accor
Australia’s apartments, hotels, resorts and corporate offices.
The funds were divided amongst the following charities
to aid the Australian bushfire relief effort:
Humanitarian Relief (Australian Red Cross): $100,000;
Firefighters (NSW RFS, VIC CFA and SA CFS): $154,000;
Animal Welfare (Foundation for National Parks & Wildlife): $75,000;
- Environment (Greening Australia): $75,000.
addition to monetary support, Accor also provided emergency
accommodation and catering for members of the community,
firefighters and their families.
COO of Accor Pacific, said, “We hope these donations will
enable each charity to source and distribute support and supplies,
when and where they are most needed. The impact of
the bushfires was catastrophic in many states across Australia
earlier this year. Since then, COVID19 has become a national
priority, however it’s important we continue to care for those
many people and communities impacted by the bushfires across
Australia. We could not have raised these crucial
funds without the incredible people we have in our business and
the generosity of our guests.”
Accor also extended
special hotel rates to all firefighters and service providers
across Australia to say thank you for their courage and bravery.
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