Leading Yachts of the World has appointed
Anthony Brisacq as Chief Executive Officer.
Originally from Lille in France, Anthony spent
over a decade in the world of theatre and comedy in Paris.
In 2003, he fell in love with yachting and founded
Mediterranean Yacht Services providing last-minute yacht bookings
in Monaco, and then in Nice, Cannes and Saint-Tropez.
In 2015, Anthony teamed up with Camper &
Nicholsons International to create Yachtster, a company designed
to make hiring a yacht as simple as booking a flight. He later
sold Yachtster to his partners at Camper & Nicholsons
Inspired by the opportunities afforded by Asia’s
rapid growth, Anthony headed east – first to Dubai as CEO of
Immidia, a multi-service solution for the luxury travel sector,
and then to Singapore as CEO of AVA Software, a start-up
specializing in new technology applications and digital
“With Leading Yachts of the World, we will be
implementing a state-of-the-art software paired with a new selling
strategy and business model for the luxury hospitality and travel
trade industry,” Anthony Brisacq said. “Today it is no longer
enough to generate traffic, but advertising must be coupled with
conversion software, CRM automation and sales forces. Our service
offering, which combines these digital services in an ecosystem of
qualified users for the yachting industry, is a game-changer for
the luxury sector – a first in Asia - and we are thrilled about
our upcoming launch here in the region.”
Leading Yachts of the World is owned and powered
exclusively by AVA Software which is owned by Hong Kong-based
private investment fund GB Capital Partners which also owns
Leading Experiences of the World, the CEO of which is also Anthony
Leading Yachts of the World is not connected in
any way to Leading Hotels of the World.