Air New Zealand has teamed up with Tourism New
Zealand to encourage Kiwis to hit the slopes.
The airline has partnered with TNZ on the second
phase of its 'Do something new, New Zealand' winter campaign that
was launched on Monday.
The month-long campaign will see key ski locations
Taupo, Christchurch and Queenstown promoted through social media,
digital display advertising and online.
Tourism New Zealand GM Domestic, Bjoern Spreitzer,
said, "Our 'Do something new' campaign together with Air
New Zealand is vital to continue this positive momentum. Air New Zealand has increased domestic capacity
for August to 70 percent of pre-COVID19 levels, up from its
original plan of 55 percent of usual domestic capacity (compared
to pre-COVID19 levels)."
The August edition of Air New Zealand's inflight
Kia Ora magazine has also been produced in partnership with
Tourism New Zealand to promote the 'Do something new, New Zealand'
campaign. It showcases destinations such as Queenstown, Wanaka,
Christchurch, Nelson, Wellington, Wairarapa, Ruapehu, Rotorua, New
Plymouth and Kerikeri.
Air New Zealand General Manager Brand & Marketing,
Jeremy O'Brien, said, "We're extremely lucky in New Zealand that we can
fly to either Taupo, Christchurch or Queenstown and be so close to
an epic adventure at one of our world-class ski fields. While a record number of New Zealanders travelled
during the school holidays, the challenge now is to encourage
Kiwis to continue to travel domestically, outside of the peak
Airports, Air Travel and COVID19 - Exclusive Interview with
SITA's President of Asia Pacific, Sumesh Patel.
Air New Zealand,