Air Canada has become the Official Airline for
Cirque du Soleil's Big Top and Arena shows in Canada, the U.S.,
Europe, and select countries around the world.
The multi-year agreement provides for the creation
of an exclusive Air Canada lounge for Cirque du Soleil, accessible
to eligible guests at European and Australian Big Top shows, in
addition to a robust hospitality package, onsite brand presence
across all territories, and a branded experience at select Big Top
shows in North America.
Aeroplan Members will also benefit from unique
packages and can redeem miles for Cirque du Soleil gift cards to
attend any performance in Canada or the U.S. The gift cards are
available at Aeroplan.com in denominations of $50,
$100 and $200.
As Daniel Lamarre, President and CEO, Cirque du
Soleil said, "We are very proud to team up with a strong,
world-renowned brand such as Air Canada as our official airline
for our touring shows. Together, we will continue to share Cirque
du Soleil creativity and inspiration, and spread joy the world
Air Canada flies 51 million customers to more than
200 destinations worldwide each year, while Cirque du Soleil
brings wonder to 15 million spectators on six continents yearly.
"We take pride in bringing more Canada to the
world every time we fly and incorporate our passion for homegrown
companies thriving on the world stage in our sponsorships," said
Calin Rovinescu, Air Canada's President and Chief Executive
Officer. "For us, Cirque du Soleil represents the perfect mix of
Canadian roots and global pedigree, and this partnership speaks to
the two brands' shared values and commitment to delivering a
premium experience to our customers around the world."
Cirque du Soleil,