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Mon, 26 October 2020

Firefly to Commence Jet Operations in Q1 2021

Malaysia Aviation Group (MAG) has confirmed that its Firefly subsidiary will begin jet operations in the first quarter of 2021.

Firefly will add up to 10 narrow body jets to its fleet in phases, serving the domestic, ASEAN and Asia Pacific markets out of Penang International Airport.

Group Chief Executive Officer of MAG, Captain Izham Ismail, said, Based on available forecasts, domestic and short haul travel will be most preferred in the current environment, hence it makes commercial sense for Firefly to supply this demand but from the northern region. This is in line with the groups enhanced Long-Term Business Plan (LTBP 2.0) which has been realigned to suit the current and future environment post COVID19, with a focus on strengthening the revenue streams of each subsidiary.

Firefly ATR 72-600 reg: 9M-FIC. Picture by Steven Howard of TravelNewsAsia.com Click to enlarge.

With this plan, Firefly will be complementing sister company, Malaysia Airlines (MAB), in serving the leisure market while diversifying its base connecting secondary cities in Malaysia to East Malaysia, Thailand, Indonesia and Singapore.

Firefly will leverage on available resources and talents from within MAG, possibly deploying Boeing 737-800 aircraft from MAB.

Chief Executive Officer of Firefly Philip See said, The world has evolved so much since COVID-19, and as airlines we must embrace those changes and adapt to the market needs and wants. Firefly is ready to carry that challenge, as we see strong potential in this dual hub strategy, while maintaining our turbo propeller service out of Subang Skypark, serving the mix of corporate and leisure travellers.

Firefly tickets are expected to include a complimentary 20kg checked baggage allowance as well as the opportunity to accrue and redeem Enrich points with an option to add other privileges such as seat selection and insurance coverage.

The setup of Fireflys Penang hub jet operations requires minimal investment by MAG in 2021, with an expected increase in production, measured in Average Seat per Kilometre (ASK) by 36% over the next five years.

See latest Travel News, Video Interviews, Podcasts and other news regarding: COVID19, Malaysia Airlines, Firefly, Penang.

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