The majority of travelers are now ready to
consider booking domestic and international trips, but only if
airlines, airports, hotels and car rental companies collectively
implement ten different safety measures throughout their journey,
including fully flexible or refundable flight tickets.
This is according to the results of new
independent research released by Travelport.
The results of the study are based on a survey of
5,000 travelers across the United States, United Kingdom, India,
Australia and New Zealand, as well as in-depth interviews with 29
leading travel suppliers.
The study found that at all parts of the
travel journey, it is deemed critical to have social distancing
rules, mandatory use of face masks, and ready access to sanitizing
gel or wipes, face masks and gloves.
The study also revealed,
however, that additional measures still need to be implemented by
airlines, airports, hotels and car rental companies to fully
restore consumer confidence.
The table below captures the ten separate safety
measures participants of the study said they need to know have
been adopted by airports, airlines, hotels and car rental
companies for those travelers to consider domestic and
international travel. The percentage figures represent the number
of travelers that said they will not travel unless the respective
measure is in place.
On a country level, the study revealed demand for
almost every safety measure is highest in India. Demand in New
Zealand, while still high, tended to be the lowest across the five
countries assessed. When it comes to age groups, demand for robust
safety measures was again high across all categories, however, it
was highest among baby boomers and lowest among millennials.
Derek Sadubin, Managing Director, CAPA – Centre
for Aviation, said, “Health and safety is understandably front of
mind for travelersright now. The travel industry recognizes and
respects this and, what’s encouraging, is that many suppliers,
such as airlines, have already implemented the safety measures
travelers say they need to book a domestic or international trip –
but we still have a long way to go. Collaboration and
communication are now key to restoring traveler confidence and
securing a strong and responsible industry recovery.”
The full results of both the quantitative and
qualitative components of the research are captured in
Travelport’s Guide to Travel Recovery report. They also reveal
that travelers are more likely to book through a travel agent than
before the COVID19 crisis, with one third (33%) of all travelers
anticipating an increase in their use of travel agent services.
This trend was particularly evident among millennials (44%).
Overall, the two thirds (65%) who claimed this, said it’s because
they feel travel agents are best placed to provide them with the
latest travel safety information.
The full report is available
Airports, Air Travel and COVID19 - Exclusive Interview with
SITA's President of Asia Pacific, Sumesh Patel and
Emerging Travel Trends in Asia Pacific - Interview with Sabre.