Virtual Destination Mekong Summit
will take place on Tuesday, 25 August, from 13:30 to 18:30
Organized by the Mekong Tourism Coordinating
Office (MTCO) and Destination Mekong, with the support of
the UNWTO affiliate member Chameleon Strategies, under the theme
of “Balanced Tourism Recovery for a Better Future”, the event has
received over 1,000 registrations from around the world.
With feedback and significant contributions by
members of the Mekong Tourism Advisory Group (MeTAG), and a focus
on resilience and tourism recovery in the Greater Mekong Subregion,
the first Destination Mekong Summit aims to give actionable
insights and action steps to businesses operating in the member
countries of the Mekong Region.
The 15-minute sessions will discuss
changing sentiments from source markets China and Japan,
recommendations for the meetings sector, latest data and insights
for travel businesses, how to communicate to stakeholders in these
times, the ever increasing importance of sustainability including
climate change, plastic pollution, child protection, and wildlife
conservation, as well as a scenario analysis to prepare for the
The Destination Mekong Summit will also be the
launch pad of the new Mekong Memories campaign to create a content
cloud of past experiences to inspire people to #TravelTomorrow,
and the new Mekong Deals platform to feature non-refundable
vouchers sold by travel operators to help survive the crisis, both
powered by innovative engagement technology Enwoke.
The campaign has been developed with launch
partners Yaana Ventures, Accor Hotels, Minor Hotels, Green
Memories Group Myanmar, and Hanuman Travel
Cambodia – before inviting all travel and tourism businesses
regardless of size and type to join.
The Virtual Destination Mekong Summit is not only
for travel and tourism stakeholders in the Greater Mekong
Subregion alone, travel professionals from both public and private sectors
from around the world are welcome to join the event online on 25 August.
The full schedule is
here, whilst the direct link to the meeting on ZOOM is
Mekong Tourism Forum,