Korean Air to Implement Amadeus Digital
Experience Suite
As some airlines gradually start resuming
passenger flights, carriers need to figure out how to rebuild in a
rapidly evolving global environment where historical data no
longer applies.
As the travel ecosystem charts a new
chapter, airlines have begun to prioritize digital transformation,
sustainability, customer well-being, and innovation as pillars
towards a recovery.
In light of this, Korean Air has chosen to use
Amadeus Digital Experience Suite (DES), a key component of the
Amadeus Airline Platform, to redesign its website and mobile
platform. The airline will be one of the largest globally to
implement DES later this year.
DES has several layers, one of which is Digital
Experience Suite, which gives airlines flexibility to work with
third-party partners and developers, in order to fast-track
innovation.
The expanded partnership with Amadeus supports the
acceleration of digital transformation for Korean Air, along with
the renewal of Altea Passenger Service System agreement.
“In these unprecedented times, it is encouraging
to be able to collaborate with partners like Amadeus,” said
Kenneth Chang, Executive Vice President and CMO, Korean Air.
“Korean Air is focused on accelerating our goal of digital
transformation, with the full commitment of our leadership team.
By leveraging our partnership with Amadeus, we can streamline our
operations and reach that goal faster. This will take Korean Air
to a next level of international growth, enhancing forward
thinking to deliver the ultimate customer experience.”
As airlines, and the travel industry in general, emerges from the
ongoing global COVID19 pandemic, investments in innovation and technology such as touchless biometrics, self-service and apps are expected to help
propel and lead the industry’s recovery. That is key point that
Sumesh Patel makes in the exclusive video interview below.
Editor's note:
My apologies that the audio and visual quality in this video interview
are not up to the same HD quality that they normally would be. This is the
fourth in a
series of video interviews conducted over Skype. Hopefully it won't be too
long until we are once again conducting exclusive video interviews
in person, but for now we have to make do with what we have. Thank
you.
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