Pandora jewellery has appointed Jeerasage Puranasamriddhi as
Chief Supply Officer, reporting to CEO Alexander Lacik and serving
on Pandora’s Executive Leadership Team.
Headquartered in Denmark, Pandora jewellery is
sold in more than 100 countries through 7,400 points of sale,
including more than 2,700 concept stores. The company employs
28,000 people worldwide and crafts its jewellery at two LEED
certified facilities in Thailand using mainly recycled silver and
Jeerasage’s appointment follows the passing in April of
Thomas Touborg, Pandora’s previous CSO.
Jeerasage joined Pandora in April
2020 after 12 years in charge of jewellery manufacturing in
Thailand and Vietnam at Marigot, a subsidiary of Swarovski. He has
also led supply chain and manufacturing operations for various
multi-national companies in the watch industry across Switzerland,
USA, Hong Kong SAR, China and Thailand.
As part of the announcement, responsibility for
supply and distribution will move from Group Operations to the
commercial operations under CCO Martino Pessina to drive a strong
connection between supply, distribution and consumer demand.
further simplify the organisation, Jeerasage’s
previous position as SVP Manufacturing will not be replaced.
“I would like to congratulate Jeerasage and
welcome him to the Executive Leadership Team,” said CEO Alexander Lacik.
“Jeerasage holds a
very strong track-record in managing jewellery manufacturing, and
he will build on Thomas Touborg’s legacy. With supply and
distribution moving closer to the demand side of the business, we
strengthen collaboration across our value chain in support of
growth. Our focus will be to work with close connections from
product and crafting to marketing and retail, creating an
organisation that can act quickly to changing consumer demands.”