InterContinental Hotels Group has appointed Heather Balsley
as Senior Vice
President - Global Loyalty & Partnerships, and Jennifer Gribble
Senior Vice President - Global Marketing, Mainstream Brands.
As a nearly 13-year veteran of IHG, Heather will be accountable for IHG
Rewards Club and strategic partnerships.
served as Senior Vice President - Global Marketing, Mainstream
Brands where she was responsible for developing and delivering
brand strategies that enhance the guest experience and drive
sustainable brand performance.
Since joining IHG in 2007, Heather has
held leadership roles across the Americas region including
strategy and brands and marketing.
Succeeding Heather as Senior Vice President -
Global Marketing, Mainstream Brands is Jennifer who will
lead development and delivery of overall brand performance, brand
design and experience, food and beverage and the effective launch
of new brands across IHG’s mainstream portfolio.
Jennifer has been with IHG for over 16 years and previously served as Vice
President - Holiday Inn Express, avid hotels and Atwell Suites,
where she led significant improvements to the Holiday Inn Express
brand and worked alongside Heather to launch avid hotels
and Atwell Suites. She also served in Crowne Plaza brand
management and portfolio-wide marketing services roles in the
Both Heather and Jennifer are based at
IHG’s Americas headquarters in Atlanta and report to Claire
Bennett, Global Chief Marketing Officer.
“Heather and Jennifer’s appointments are
critical to IHG’s growth as we enhance our award-winning loyalty
proposition and our powerhouse mainstream brand portfolio. Heather
brings a strong strategic focus and passion to her new role in
loyalty and partnerships and Jennifer has incredible knowledge of
guest insights and owner economics to drive growth and return for
our stakeholders,” said Claire Bennett.
Senior Vice President.