The World Travel & Tourism Council (WTTC) has
launched a dashboard highlighting the recovery of travel demand
across flights and hotels, as well as revealing the shifting
intentions of travellers through online travel searches.
The Interactive COVID19 Travel Demand Recovery
Dashboard, updated on a fortnightly basis, was developed by WTTC
with support from McKinsey & Company.
Free to all WTTC Members and non-members, the
Dashboard presents two distinct views based on Google trends and
searches, and bookings via WTTC’s research partners in the
The first is via Google Trends, where all
the data sourced has been organised into easy-to-understand
holiday or trip segments, Adventure, Culture, Urban, Family, Sun &
Beach and Travel Services.
Each segmentation has been devised using a set of
20 keywords, covering popular activities, sites and destinations.
The segments provide insights at both the regional level and for
key countries, such as the UK, the US, France and Brazil.
The second comes via regional insights through
bi-monthly updates on movements and bookings, with flight
information from WTTC’s research partner ForwardKeys, hotel
occupancy and average daily room rates from STR and the Google
Mobility Index, which shows local recreational activity.
In addition, Global Rescue, a leader in medical,
security, travel risk and crisis management, provides data showing
how ‘open’ each country or key market is, in the context of travel
restrictions imposed to combat coronavirus.
The dashboard shows that while search for travel
interest is still lower than last year, Europe is leading the
recovery with search now just 20% down on last year. However,
adventure is the fastest recovering search segment globally, at
just 10% down on last year, versus 40% for other segments such as
urban, sun and beach, family, culture etc.
In a number of countries such as France and
Germany, adventure travel searches are 50-70% above 2019 levels.
“We have created a unique dashboard
featuring qualitative and quantitative data to provide the
insights which could be crucial to help the travel and tourism
sector re-start and map out the path to its recovery,” said Gloria
Guevara, WTTC President & CEO. “Our dashboard will enable decision
makers to track the impact of public policies by monitoring the
positive and negative fluctuations of flight and hotel bookings
and also online travel searches, as well as consumer confidence.
Data is essential for businesses, government and other
organisations to make informed choices and drive the policy which
will revive a sector that has suffered disproportionally due to
the pandemic. With one in four jobs new jobs being generated by
the travel and tourism sector in the last five years, it’s more
important than ever that easy access to data on a regional and
global level help inform the right choices at the right time.”
According to WTTC’s 2020 Economic Impact Report,
during 2019, travel and tourism was responsible for one in 10 jobs
(330 million total), making a 10.3% contribution to global GDP and
generating one in four of all new jobs.