Braathens IT has been selected by Etihad Airways
to develop TravelPass, a subscription-based travel solution which
will initially be aimed at Etihad's corporate and frequent travellers
when it launches later this year.
Subscription-based travel allows customers to book
multiple trips with
the choice of prepaid trips and pay-as-you-fly options.
The Etihad TravelPass will be available to book on
the Etihad website, helping customers to save time by avoiding
repetitive tasks involved in managing each booking.
Robin Kamark, Chief Commercial Officer, Etihad
Aviation Group, said, “The innovative TravelPass technology offers
a revolutionary booking experience for corporate and frequent
clients who will also be enrolled into our award-winning Etihad
Guest frequent flyer programme. By simplifying the travel process
to just a few clicks, our guests have a seamless transaction
through a platform that holds all your details in one place, gives
you the flexibility to make changes to your bookings without fees
and gives you the choice to pay later. We know our corporate
clients are time-poor and believe this innovative addition to our
digital offering will improve the travel journey for subscribers.”
Travel passes are also offered by oneworld,
SkyTeam and Star Alliance and can be useful when flying within a
region on different airlines.