More than 50 Agoda employees, including CEO John
Brown, worked with the local Chiang Mai community to kick start
the planting of 6,000 trees as part of a CSR initiative in
collaboration with World Wildlife Fund (WWF) Thailand.
In this, the first venture with WWF, Agoda pledged
to plant trees on behalf of its 2019 Gold Circle Award winning
hotel partners in Thailand and China, and on Friday, 14 August 2020
staff from the OTA together with some hotel partners, local community
volunteers and students from the School of Forest Industry
Organization No. 13 pitched in to plant some of the 6,000
The teams prepared the fertilizers and planted seedlings,
as part of the WWF effort which also incentivizes ten farming
families that manage this land to shift from mono-agriculture
farming to Three Forests Four Benefits way of managing the land to
help restore the environment and stop topsoil destruction.
The project is part of WWF’s Forest Landscape
Restoration Fund 349 (FLR 349), following King Rama XI of
Thailand’s principles of Three Forests Four Benefits. Its mission
is to restore ecosystem, create sustainable food system to help
farmers to escape the debt cycle arisen from monoculture and at
the same time conserve the soil, watersheds, and natural forest.
Reforestation has tremendous ecological and environmental value.
It also helps to restore clean air as well as reduce floods.
Chiang Mai is known to be prone to flooding.
Ply Pirom, Project Manager (Sustainable
Consumption and Production) of WWF-Thailand, said, “Through the
multi-stakeholder setting of this forest reforestation project
FLR349, WWF is grateful to work with Agoda, who holds great
potential to mitigate climate impact and improve the livelihoods
of those living in the local community. We share the same vision
to return forests in headwater areas back to abundant levels,
build sustainable careers for farmers, restore the local food
system, and promote sustainable tourism.”
Tuan Pham, Head of Sustainability and CSR at
Agoda, said, “As Agoda is working on expanding its Corporate
Social Responsibility initiatives this year. Giving back is an
important element of Agoda culture, employees can take volunteer
paid time off, to participate in causes close to their heart. In
order to further instill volunteering as a part of Agoda DNA, the
sustainability teams at Agoda have launched tools like Kiva – a microlending platform as well as Benevity
to Agoda employees in all its 30 country offices.’’
Hotel Waste, Single-Use Plastic and Climate Change - Video
Interview with WWF (October 2018).