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Tue, 16 June 2020

Finnair Signs Global Distribution Agreement with Sabre

Finnair has signed a new worldwide distribution agreement with Sabre.

Under the new deal, Sabre will resume distributing Finnair content to hundreds of thousands of travel agents and thousands of corporations worldwide through its travel marketplace.

Travel agents continue to play a key role in the travel industry value chain and, together with Sabre, we will work to deliver the benefits of NDC technology. Ultimately, travel agents and their customers will enjoy more relevant and comprehensive travel solutions, said Ole Orvr, Chief Commercial Officer, Finnair. As we ramp up our operations globally, it is imperative that customers have choice and flexibility in booking through their preferred direct or indirect channel. Travel agents contribute significantly to helping people regain the confidence to travel, which is absolutely essential for our industry. We truly value the commitment of our travel agency partners and are happy that we can connect to them through Sabres marketplace.

Finnair Airbus A350 reg: DH-LWA. Picture by Steven Howard of TravelNewsAsia.com Click to enlarge.

Finnair, which specialises in connecting Europe and Asia through the short Northern route via its Helsinki hub, has invested heavily in enabling the benefits of New Distribution Capability across the travel industry value chain. As a leading Global Distribution System (GDS) in the Americas and the Asia-Pacific region, Sabre provides the carrier with the opportunity to sell its high-margin long-haul products through the large agency community in these important source markets.

We are fortunate to enter this unprecedented period with new opportunities that will drive incremental revenue for both agencies and airlines, said Wade Jones, President, Sabre Travel Network. Consumers want the best offers, agencies want to present the most relevant content to their customers, and airlines want to distribute their fares and products so that travellers can access them wherever they choose to shop. Sabre remains committed to helping all parties achieve their goals. We are confident that our content serves the needs of travel agents in a truly optimal way.

See latest Travel News, Video Interviews, Podcasts and other news regarding: COVID19, Finnair, Sabre, Distribution, NDC.

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