TravelNewsAsia.com
Thu, 16 Jan 2020

One Championship Appoints Jonathan Anastas as Chief Marketing Officer

One Championship, one of the largest global sports media properties in Asia, has appointed Jonathan Anastas as Chief Marketing Officer.

Jonathan will oversee planning, development, and execution of the organization’s marketing, advertising, digital, and PR initiatives across the One Championship and One Esports brands.

Jonathan Anastas. Click to enlarge.

He will report directly to ONE Championship Chairman and CEO, Chatri Sityodtong.

“It is my pleasure to announce that Jonathan Anastas has been named the first ever Chief Marketing Officer of One Championship. One Championship’s focus on innovation and providing an unique martial arts and esports experience to fans remains critical to our continued success. Jonathan’s extensive knowledge of our core millennial audience and his marketing experience in leveraging their personal passions into engagement and monetization will help drive further success for our company in 2020 and beyond,” said Chatri Sityodtong.

Jonathan worked most recently as CMO of LiveXLive Media, Inc., a publicly-traded, US-based digital music streaming service, where paying subscribers doubled during his two year tenure.

Prior to that he was CMO of the Motor Trend Group, helping the company launch its first OTT/SVOD streaming service, and establishing the company's YouTube channel as one of the largest auto destinations in the United States with over one billion views. Jonathan was also part of the management team that sold the company to Discovery Communications.

Jonathan has more than a decade of experience in gaming and esports marketing. He was the first Global Head of Digital Marketing at Activision, known for award-winning marketing campaigns across the Americas, UK, Europe, and APAC.

He helped Call of Duty achieve US$10 billion in franchise sales globally, and was part of the team that successfully launched 'Call of Duty China' with Tencent and led marketing for the company's first esports tournaments.

Jonathan was initially hired by Activision to run marketing globally for the billion dollar Guitar Hero franchise. He was also previously the Vice President and Global Head of Marketing for legendary videogame brand Atari.

Commenting on his appointment, Jonathan said, “The opportunity to create new multibillion dollar global sports and esports brands is a rare and exciting career challenge. ‘Values, heroes and stories' is an incredibly compelling platform to build from, and a passionate worldwide audience which is 80% millennial and Generation Z is a hugely valuable asset to media partners, brands, agencies and the event ecosystem who need them to future-proof their business. I've spent the last decade unlocking revenue for those constituencies by pairing gaming, music and action sports fans with the right platforms, content and messaging, leveraging cultural impact and creative assets. I cannot wait to work with the inspiring world-class teams at One Championship and One Esports to reach levels of success never seen before."

See latest Travel News, Interviews, Podcasts and other news regarding: One Championship, CMO, MMA, Sport.

Headlines: Singapore's Changi Airport Installing New Contactless Systems  United Airlines to Launch Singapore - Hong Kong - San Francisco Flights  Niel Golightly Resigns from Boeing Over 33-Year Old Article  Qatar Airways Giving All Passengers Free Protective Kit; New PPE for Crew  Airbus H160 Helicopter Receives Type Certification from EASA  Avis Targets Long-Term Rentals in Singapore with Flex Solution  IATA Welcomes ICAO's Decision on CORSIA  Embraer Delivers 1,600th E-Jet, an E190-E2 to Helvetic Airways  American Airlines to Significantly Reduce International Network  Thai Airways Appoints Chansin Treenuchagron as Acting President  Aviation: RPKs Down 91.3% in May  United Airlines to Operate Nearly 25,000 Flights in August  Three Executive Appointments at Delta Cargo  IATA Appoints Karen Clayton as General Counsel  Qatar Airways Resumed Flights to 11 Destinations on Wednesday  Elbit Systems to Supply Intelligence Suites to a Navy in SEA  Laos and Myanmar Unveil Domestic Tourism Strategy  Far East Takes Over Hotel in Ariake, Tokyo  Airbus to Reduce Workforce by Around 15,000 People  Air Cargo Down 20% in May, Capacity Down 34.7%  Remaining Rounds of HSBC World Rugby Sevens Series 2020 Cancelled  Emirates to Add Seven Cities to Expanding Network  Qatar Airways to Launch Thrice Weekly A350 Flights to Toronto, Canada  Air Canada Ends Service on 30 Domestic Regional Routes; Closes Eight Stations  COVID19: WHO Praises Japan, South Korea; Says Worst Still to Come  Hong Kong's Airport Authority Publishes Annual Report and Future Plans  Airbus Concludes Autonomous Taxi, Take-Off and Landing Project  Marriott Appoints Brian King as President - Caribbean and Latin America  Air Canada Stops Guaranteeing Adjacent Economy Class Seats are Empty  Bombardier Global 5500 Enters Service  Embraer Delivers First of its Enhanced Phenom 300E Aircraft  Airbus Delivers First of Eight A330 MRTTs Ordered by NATO MMF  Cape Panwa Hotel Phuket Raceweek 2020 Cancelled  Rémi Maillard Appointed President of Airbus India  Korean Air Chairman Gets His Hands Dirty Disinfecting Aircraft  United Airlines to Operate Shanghai Flights via Seoul  Thai Airways Operates Third Repatriation Flight from London Heathrow  Akbar Travels of India Expands Partnership with Sabre  Malaysia and Singapore in Talks Over Resumption of Cross-Border Travel  Morocco Orders 24 Boeing AH-64E Apache Helicopters  Belmond to Reopen Hotels in South East Asia - Interview with Iain Langridge  Qantas to Layoff Over 6,000 Staff and Ground 100 Aircraft for 12 Months  Thai AirAsia Launches Promotion to Boost Mid-Week Travel  Hi Air Orders Two ATR 72-500 Aircraft  Japan's National Police Agency Orders 5 Airbus Helicopters  IATA Urges Governments Not To Implement Quarantine Measures  Inmarsat's New Smart Pipe Technology to Feature on Boeing 777X  US Navy Takes Delivery of First CMV-22B for Fleet Operations  Hilton Signs Deal to Expand Home2 Suites Brand to China  Europe Leads Cautious Restart of Tourism  New Report Highlights Economic Impact of Hosting Rugby World Cup 2019  Hong Kong's Airport Authority Signs HK$35 Billion Loan Facilities with 21 Banks  United Airlines Using MileagePlus to Raise Further US$3 Billion  Hotels in Asia Pacific Report May 2020 Decrease in ADR, OR and RevPAR  United Certification Systems Achieves GSTC-Accredited Status  Accor to Open Third Mercure Hotel in South Korea in August  Malaysia Airlines Expands Economy Class Flexible Fare Options  Siam Premium Outlets Opens in Bangkok, Thailand  Air Canada Raises Further C$1.23 Billion  Delta to Resume Flights from Seattle and Detroit to Shanghai via Incheon  China Airlines Launches Online Self-Service Check-In Tool  Etihad Airways Launches COVID19 Risk Assessment Tool  Pandora Jewellery Appoints Jeerasage Puranasamriddhi as CSO  Qatar Airways Now Operating Over 270 Flights Per Week  Ascott Adds Points Purchase Feature to ASR Loyalty Programme  Spain Opens Borders to International Travellers  Thai Airways Flies More Stranded Thais Home  Boeing Appoints Michael D'Ambrose as EVP of HR  Airbus' Five-Blade H145 Receives EASA Certification  Asia Aviation Returns to SET100 Index; Secures Spot on SETTHSI  American Airlines to Raise Money with Notes and New Term Loan  Wyndham Rebrands Two All-Suite Hotels in Japan  Australia Unlikely to Open Borders Until 2021  Two CEO Appointments at CapitaLand  China Airlines to Resume London Flights and Hot Meals on Long-Haul Services  Korean Air Extends Mileage Validity Until End of 2021  Singapore Starts Charging Travellers for COVID19 Tests  Etihad Airways to Resume Flights to Athens, Greece  Qatar Airways to Resume Flights to Boston, LA, NYC and Washington  Air New Zealand to Resume Auckland - Shanghai Flights  Novotel Bangkok Sukhumvit 20 Becomes First Allsafe Hotel in the World  AirAsia Malaysia Launches Domestic Tourism Promotion  CAE Appoints Heidi R. Wood as Interim Group President - Defence and Security  Fiji Airways' Flights to Feature Customer Wellness Champions  Boeing Delivers First Two F/A-18 Block III Super Hornets to U.S. Navy  New Research Shows Greater Caution Amongst Potential Travellers  Air Astana to Resume International Flights  Accelya to Acquire Farelogix  SAS to Expand Network in July  Where Should COVID19 Tests Fit into Travel Process and Who Pays?  Ruili Airlines Appoints APG as GSA in Vietnam  American Airlines Takes Tougher Stance on Face Masks  Hong Kong Disneyland to Reopen 18 June  Vietjet to Expand Domestic Flight Network in Thailand  Rosewood Bangkok Reopens  Thai Airways Operates Second Repatriation Flight from London Heathrow  Finnair Signs Global Distribution Agreement with Sabre  Hong Kong Extends Airport Relief Measures  United Airlines Threatens to Ban Passengers Who Do Not Wear Masks  Etihad Guest Upgrades Mobile App with Miles on the Go  Cathay Pacific Expects to Operate 3.5% Capacity in June and 9.4% in July  Hong Kong Airport Reports 29.3% Increase in Freighter Movements  IATA Launches Interactive Map with Latest COVID19 Travel Restrictions  White Glove Service at Siam Kempinski Hotel Bangkok  FlyArystan to Open Base in Atyrau, Kazakhstan  Airbnb Thailand Reports 13% Increase in Bookings  Singapore Cancels Formula 1 Grand Prix  Air France Publishes Flight Schedule for July and August  Myanmar Unveils Details of Three-Stage Tourism Recovery Plan  Prolonged Travel Restrictions Put Over 197 Million Travel & Tourism Jobs at Risk  Virtual Laguna Phuket Marathon to Take Place 13-14 June  Etihad Airways Launches Travel Vouchers with 50% Extra Credit Incentive  Vietjet to Expand Domestic Network with 8 New Routes  United Airlines Relies on Honesty as it Introduces COVID19 Checklist  Bell Boeing V-22 Team Delivers 400th Osprey  Cathay Pacific Unveils Details of Major Recapitalisation Plan  Lotte Becomes Key Liquor and Tobacco Concessionaire at Changi Airport  AirAsia Malaysia Promotes Domestic Tourism with Unlimited Pass  BATC Receives Certificate of Training Organization Approval from CAAT  Janice Tan Joins Vakkaru Maldives as DOSM  Singapore Airlines Launches KrisPay It Forward  BA Donates 200,000+ Items to Charities, NHS and Communities  Korean Air to Implement Zonal Boarding  Malaysia Airlines to Resume International Flights in July  Senior Management Changes at Swire Hotels  Fiji Airways Converts ATR 72-600 into Freighter Aircraft  Qualification Process for Rugby World Cup 2023 in France  Helitrans Becomes First to Take e-Delivery of Two Airbus Helicopters  US Navy Blue Angels Takes Delivery of First Super Hornet  airBaltic to Launch Tallinn - Malaga Flights in July  Thai Airways Extends Suspension of Flights  Singapore Airlines Raises S$10 Billion  Airbus Appoints Anand Stanley as President Asia-Pacific  Bombardier Aviation to Layoff 2,500 Employees  Executive Appointments at SITA  SIA Implements Range of Health and Safety Initiatives  Etihad Airways to Offer More Transfer Options via Abu Dhabi  SAS to Double Number of Aircraft in Service  Langham Signs Hotel and Residences in Australia  IATA Reports Signs of Recovery as RPKs Plunge 94.3% in April  COVID19 Interview with GM of Courtyard by Marriott Siem Reap, Ms. Ashley Lai  Int. Passenger Numbers of Asia Pacific Airlines Down 98.8% in April  Grand Richmond Hotel in Nonthaburi Launches Quarantine Package  Thailand to Promote Domestic Tourism First  HD Videos and Interviews  Podcasts from HD Video Interviews  Travel Trade Shows in 2020 and 2021  High-Res Picture Galleries  Travel News Asia - Latest Travel Industry News 

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address to the right. You can also receive the daily news service by WhatsApp, stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
     
Advertising
Advertising
Copyright © 1997-2020 TravelNewsAsia.com