One Championship, one of the largest global
sports media properties in Asia, has appointed Jonathan Anastas as
Chief Marketing Officer.
Jonathan will oversee planning, development, and
execution of the organization’s marketing, advertising, digital,
and PR initiatives across the One Championship and One Esports
He will report directly to ONE Championship
Chairman and CEO, Chatri Sityodtong.
“It is my pleasure to announce that Jonathan Anastas has been named the first ever Chief Marketing Officer of
One Championship. One Championship’s focus on innovation and
providing an unique martial arts and esports experience to fans
remains critical to our continued success. Jonathan’s extensive
knowledge of our core millennial audience and his marketing
experience in leveraging their personal passions into engagement
and monetization will help drive further success for our company
in 2020 and beyond,” said Chatri Sityodtong.
Jonathan worked most recently as CMO of LiveXLive Media,
Inc., a publicly-traded, US-based digital music streaming service,
where paying subscribers doubled during his two year tenure.
Prior to that he was CMO of the Motor Trend Group, helping the company
launch its first OTT/SVOD streaming service, and establishing the
company's YouTube channel as one of the largest auto destinations in the
United States with over one billion views. Jonathan was also part
of the management team that sold the company to Discovery
Jonathan has more
than a decade of experience in gaming and esports marketing. He
was the first Global Head of Digital Marketing at Activision,
known for award-winning marketing campaigns across the Americas, UK, Europe, and APAC.
He helped Call of Duty achieve US$10
billion in franchise sales globally, and was part of the team
that successfully launched 'Call of Duty China' with Tencent and
led marketing for the company's first esports tournaments.
was initially hired by Activision to run marketing globally for
the billion dollar Guitar Hero franchise. He was also previously
the Vice President and Global Head of Marketing for legendary
videogame brand Atari.
Commenting on his appointment, Jonathan
said, “The opportunity to create new multibillion
dollar global sports and esports brands is a rare and exciting
career challenge. ‘Values, heroes and stories' is an incredibly compelling platform to build from, and a passionate worldwide
audience which is 80% millennial and Generation Z is a hugely
valuable asset to media partners, brands, agencies and the event
ecosystem who need them to future-proof their business. I've spent
the last decade unlocking revenue for those constituencies by
pairing gaming, music and action sports fans with the right
platforms, content and messaging, leveraging cultural impact and
creative assets. I cannot wait to work with the inspiring
world-class teams at One Championship and One Esports to reach
levels of success never seen before."