Now that Thailand has removed the majority of its
COVID19 restrictions and started promoting domestic tourism to
Thais and expats living in the country, Airbnb has reported that
domestic bookings have increased by 13% year-on-year.
travel is also on the rise across other markets in Asia-Pacific,
with a surge of Airbnb bookings in the last month in Australia,
Zealand and South Korea.
In May 2020, over 60% of all
bookings on Airbnb were for listings in non-urban destinations.
Based on recent booking data, the top domestic
destinations over the last 30 days in Thailand include Bangkok,
Chiang Mai, Hua Hin, Pattaya and Phetchaburi, with travel to
non-urban destinations comprising 45% of bookings.
5-7 June and for the first time since February, year-on-year growth
in gross booking value (not including cancellations or
alterations) has increased for all Airbnb reservations made around
“We are already
seeing early positive signs of domestic travel getting ready to
make a comeback, driven by locals booking holidays that are closer
to home. This latest data reinforces our belief that travellers
increasingly are looking for more local, authentic and affordable
experiences,” said Kum Hong Siew, Regional Director
(Asia-Pacific), Airbnb. “Tourism is a key driver of economic
growth in Thailand and it will play an important role in overall
recovery. We are committed to working hand in hand with
governments, tourist agencies, communities and other key local
stakeholders in Thailand to help restore travel in a responsible
way that economically benefits local citizens and small
businesses, paving the way towards tourism’s much-needed
Tapping into the demand for nearby trips, Airbnb
will be updating the app and homepage to help guests rediscover
the magic in their own backyards by making it easier to book local
travel, including at the last-minute. The homepage and app will be
featuring local trip ideas and highlighting nearby getaways.
Ku Ka Sing.