Did Strength of Thai Baht Affect
Number of Arrivals from UK in 2019? Interview with TAT
On 24 August 2015 the GBP/THB was at 56. Almost
exactly one year later the Baht was at 45.53, and on 3 September
2019 travellers to the Kingdom of Thailand could get just 36.96
Thai Baht for 1 GBP.
Despite the strength of the Thai Baht many would
argue that Thailand still represents excellent value for money as a
destination, and with approximately 39.77 million people visiting
the country in 2019, the numbers seem to suggest that many agree.
So how has the strong Baht, Brexit and other
impacted Thailand's tourism industry?
That's just one of the questions that Steven
Howard of TravelNewsAsia.com puts to Chiravadee
Khunsub, Director of the Tourism Authority of Thailand - UK,
Ireland and South Africa, in this exclusive interview.
Filmed at TAT's office in London on 8 January
2020, Khun Chiravadee tell us how the UK market was affected by
the strength of the Thai Baht in 2019 and what she expects for
We discuss visitor arrival numbers and tourism
revenue from the UK in
2019, what targets TAT has for 2020, and what trends Khun
Chiravadee is seeing.
With so many airlines now flying directly to
secondary destinations within Thailand, and from secondary
destinations in the UK, we also talk about how
that is changing the tourism sector and which airports in the UK
Khun Chiravadee would like to see have more direct flights to
We talk about emerging destinations within
Thailand, especially Isaan, and what lessons can be learned from Buri Ram's success
with sport tourism.
We also talk about the demographics of visitor
arrivals, tourism revenue and whether Airbnb distorts those
numbers, how TAT plans to market Thailand to the UK market this
year and which market segments they are going after the most. All
that and much, much more in the FHD video and podcast below.
Thailand Tourism Industry Interview with Chiravadee Khunsub