Bart Buiring has been appointed as Chief Sales
and Marketing Officer of Marriott International Asia Pacific,
based in Hong Kong.
A seasoned Marriott International veteran of nineteen
years, Bart was previously
Chief Operations Services Officer, Asia Pacific.
Bart will now oversee
the Asia Pacific consumer strategy to Marriott International's
core hotel business and brand, including Brand Management, Marketing, Sales & Distribution, Revenue Management, Loyalty, Customer Experience,
Digital and Communications.
Under his leadership, Bart will continue building the Asia Pacific customer base, adapting
Marriott International's brands and travel program, Marriott
Bonvoy, to the local market, while also leading the sales
organization and driving Marriott International's Asia Pacific
distribution and pricing strategy.
"We're on an exciting journey to grow and deliver
even better experiences in 2020," said Craig S. Smith, Group
President, Marriott International Asia Pacific. "I'm humbled to
work with a team of accomplished and dedicated leaders as we
evolve our business into new areas, grow our regional footprint,
and stay one step ahead in our ambition to be Asia's favorite
Peggy Fang Roe, the previous Chief Sales and Marketing
Officer for Marriott International Asia Pacific, has transitioned
to the newly-established role of Global Officer, Customer
Experience, Loyalty and New Ventures at Marriott International's
headquarters in Bethesda, Maryland, USA.
is now responsible
for orchestrating the end-to-end guest experience and the
development of new ventures to accelerate customer engagement,
including the continued growth of Marriott Bonvoy globally.