AirAsia is accelerating its ongoing digital
transformation journey by implementing robotic process automation
(RPA) in collaboration with Silicon Valley and India-based
enterprise automation platform JIFFY.ai.
Chief Transformation Officer Azli Mohamed said the
implementation of RPA followed a review of AirAsia’s internal
processes and workflows, which showed that business process
automation can be done easily with the right tools in place.
“At AirAsia, we continuously seek to push the
boundaries of innovation,” said Azli. “RPA will allow our workforce to automate
mundane and repetitive tasks, which will free up valuable time to
focus on other tasks that require thinking and experience-based
judgment. RPA will enable us to increase productivity, reduce
errors and redeploy resources to higher-value functions. All these
benefits will ultimately translate into sizable cost savings and
top-line revenue growth.”
AirAsia has appointed JIFFY.ai
to initiate its RPA adoption, which began in May 2020. The
implementation leverages JIFFY.ai’s artificial intelligence
(AI)-enabled automation platform, which brings intelligent
automation, intelligent document processing and analytics together
in a single solution.
“We are delighted to have been chosen as the
partner for AirAsia to help them on their digital transformation
journey,” said Babu Sivadasan, Co-founder and Chief Executive
Officer, JIFFY.ai. “The JIFFY.ai Automate platform is expandable
and extensible and will give them the intelligent automation power
they need to streamline and improve complex business processes
while supporting innovation to help the business grow.”
The latest key milestones in the digital
transformation journey so far include the implementation of
end-to-end contactless procedures in May 2020 to facilitate
essential travel. These procedures include contactless payment
kiosks, enhanced features on the AirAsia mobile app and
contactless kiosks in all operating airports across Malaysia,
Thailand, Philippines, Indonesia and Japan.
With the contactless kiosks, guests making their
essential travel can print their boarding pass and baggage tag
after checking-in online on airasia.com or through the mobile app,
ensuring a full contactless check-in process. The enhanced AirAsia
mobile app enables travellers to scan their passports via the app
itself, further facilitating a contactless check-in process with
more features to be progressively added moving forward.
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