CWT has expanded myCWT to China, becoming one of
the first global travel management providers to deploy an omni-channel,
open API-based platform that has been tailored for the specific
needs of the Chinese market.
“Our focus globally is to deliver the leading
employee-grade business travel experience, and we have made
significant investments in our myCWT platform to create a
best-in-class proposition,” said Kurt Ekert, CWT’s President and
CEO. “Given China’s high-tech, mobile-oriented pace of life, we
are excited to launch a digitally-driven customer experience here
that helps clients and employees in this dynamic market achieve
their true potential.”
Working with several specialized Chinese travel,
technology and e-commerce partners, CWT has specifically adapted
myCWT for deployment in China. It addresses the unique needs and
nuances of the market – from content, to payments and integration
capabilities – while maintaining a consistent user experience with
CWT’s global offer. Its open API architecture facilitates easy
integration with third party applications and clients’ internal
systems, allowing CWT to provide a broad selection of products,
services and content.
“The myCWT platform in China has been
purpose-built for this market, keeping in mind the priorities and
expectations of our customers and their employees,” said Albert
Zhong, General Manager, China, CWT. “We want to ensure that we’re
offering a digital experience that is second to none. Combined
with the deep expertise and servicing capabilities we have around
the world, it makes us the perfect partner for fast-growing
Chinese companies who are expanding their footprint overseas, and
for global multinationals who need help managing their travel in
Highlights of myCWT in China include:
In China, travelers and travel arrangers will be able to connect
with CWT through multiple channels, including an H5 website, a
mobile app, messaging (i.e. live chat), email and phone calls.
They can initiate a booking through one touchpoint, and then pick
up where they left off on another.
They can also manage all aspects of their trip –
from re-booking or making changes to cancelations and refunds,
online check-in, seat selection for trains and flights, hotel room
preferences and visa consultation services – or reach out for
support, through any channel.
In particular, special focus has been placed on
creating an industry-leading digital experience, as a significant
and growing percentage of bookings by CWT’s customers in China are
made using online and mobile channels.
The platform will offer extensive domestic and international
travel content including flights, rail, hotels and ground
transportation. In addition to using the global distribution
systems (GDSs) like TravelSky, it will incorporate content from
other sources such as aggregators by using API connections, giving
travelers far more choices than was previously possible.
For example, travelers will be able to book
low-cost carriers (LCCs), ride-hailing services such as Didi, and
even amenities like security fast-tracking and lounge access in
airports and train stations.
They will also have more than 800,000
business-appropriate accommodation options in 73,000 locations
around the world, including 100,000 properties in China, via
RoomIt, CWT’s hotel distribution division.
Simplified Booking Process:
The rapid expansion of China’s high-speed rail network is making
it an attractive option for business travelers. myCWT will allow
travelers to compare flight and rail options for domestic journeys
in a single view, including the cost and travel time, to make more
Travel approvals, a common requirement by
companies in China, can be requested via email, SMS, the mobile
app or through API integration with companies’ own internal
Multiple payment methods will be supported
including WeChat Pay and AliPay, the two third-party payment
providers which account for over 90% of mobile payments in the
market, as well as credit cards and UATP lodge cards.
Using API connections, myCWT can be integrated with organizations’
own internal management systems including expense and approvals,
office automation (OA), business process management, HR and
finance, and intranet, for greater efficiency and automatic
“In 1996, CAS and CWT worked together to introduce
the concept of managed corporate travel in China,” said Qu Li,
Board Chairman at China Air Service (CAS), CWT's joint venture
partner in China. “Since then, we have continued to pioneer
together, delivering several 'industry firsts'. The launch of the
myCWT platform in China further reinforces our partnership and our
commitment to elevating the business travel experience in this
CWT is currently piloting myCWT with a few clients
in China. A full roll-out will commence in Q2 2020, progressively
replacing CWT Online, the current online booking tool and mobile
app used by CWT’s customers in China since 2012.