Singapore Airlines has launched KrisPay It
Forward, a new project that enables KrisFlyer members to donate
their miles via the KrisPay app to buy edible treats for 100,000
healthcare workers, conservancy workers, public transport
operators, taxi drivers and migrant workers in Singapore.
KrisFlyer members can show their
appreciation for the frontliners in the fight against the COVID19
pandemic, as well as other unsung heroes in the community, through
this project which is part of the company's #SIAcares initiative.
This campaign will run until 15 July 2020, or
until the target of funding 50,000 treats with the donated miles,
is met. Singapore Airlines will match this with another 50,000
Each donation of 450 KrisPay miles (equivalent to
S$3) can purchase one treat. These include a samosa set, a muffin
and bun set, a milk tea or green tea set, a doughnut set, and a
curry puff set. These will be provided by KrisPay partners such as
Anglo Indian Café and Bar, Cedele, Gong Cha, Krispy Kreme, Polar
Puffs & Cakes, and Sakunthala’s Food Palace.
The treats will be
prepared by SIA's partners and delivered to the recipients after the
target has been reached.
To donate, KrisFlyer members can download and log
in to the KrisPay app. They then need to click on the KrisPay It
Forward link in the “Highlights” section and follow the
instructions. Members can top up their KrisPay wallet with
KrisFlyer miles and donate any amount they wish.
JoAnn Tan, Acting Senior Vice President, Marketing
Planning, said, “This initiative provides a platform for KrisFlyer
members to show their support for frontliners, and as well as many
of the unsung heroes in our community. This is our small way of
thanking them by giving them a well-deserved treat, and giving
local businesses a boost at the same time.”
Making a Difference,