Sanlorenzo Appoints Simpson Marine as Distributor for Bluegame
Yachts in Asia
Sanlorenzo has appointed Simpson Marine as the
distributor for Bluegame yachts in Asia.
The Bluegame brand was launched in 2018 with the
BG42 and BG62 models, followed by the reveal of the BGX70 at the
Cannes Yachting Festival 2019.
The Bluegame brand is a member of the Blue Marine
Foundation, a charity dedicated to establishing sustainable
fishing models and creating marine reserves.
Demonstrating its commitment to a
sustainable policy, Bluegame has, with the support of Sanlorenzo’s
R&D department, introduced the first ever direct mould constructed
from 80% recycled material.
In this process,
resin glass that is recovered at the end of its life is mixed with
resins and glass fibres, creating a highly functional milling
block with a significantly reduced environmental impact. This
material can even be re-recycled in the future, creating a
In addition, numerous sustainable products are
used on board the Bluegame vessels, such as FSC certified woods
and bio chrome accessories, to further reduce environmental impact
“Bluegame operates with the awareness of its
responsibility in the global ecosystem. On this ground Bluegame
HTS Lab (High Technology & Sustainability Laboratory) was created
for the implementation of our innovation and sustainability
strategy as inseparable principles of every new project,” said
Carla Demaria, CEO of Bluegame.
Three new Bluegame models will be available in
Asia in 2020. Key features of all three yachts are large,
multi-use spaces, highly functional yet safe decks, and superb
The first model is the BG62, part of the Bluegame
Sport Utility range. With an LOA of 18.8m (61’6”) and a large beam
to further enhance space on board, the BG62 offers generous living spaces. The
length of the vessel allows keen sailors to
take to the water without the need for a crew, effortlessly
controlling the vessel via an IPS joystick. Another attractive
feature is the central part of the stern platform, which can be
lowered to allow easy boarding of a 12’ tender, or to create a
spacious swim platform.
The second vessel is part of the same series, the
BG42. Smaller than its sister vessel, it is a perfect entry gate
into the Bluegame yachting family. The 12.98m (42’55”) BG42
boasts multiple outdoor living spaces,
a highly functional interior, and a swim
platform / tender dock.
The 21.86m (71’7”) BGX70, introduced to the world
at Cannes Yachting Festival in 2019, is aimed at experienced
yachtsmen looking for something ‘stand out’ in this size bracket. The design is the result of a
partnership between Luca Santella, head of the Design & Style of
the Group and Head of the Bluegame product Strategy together with
the world famous Zuccon International Project design house, who
are behind a number of Sanlorenzo’s award-winning yachts. The
interior design uses neutral tones and natural materials, allowing
the stunning ocean landscape to do all the talking. Ocean vistas
are maximised, with a 360° view from the stunning deckhouse.
“All three offerings from Bluegame are sure to be
popular in the Asian market, particularly amongst experienced
yachtsmen who are keen to captain their own vessel without
compromising on luxury. Bluegame’s environmentally conscious
construction process and avant-garde design offers something
special that Simpson Marine is proud to be a part of,” said
Nick Stratton, Sanlorenzo Asia Sales Manager.
Bluegame is currently at the 2020 Thailand Yacht Show
in Phuket from 9-12 January, and will be at the Singapore Yacht Show 2020