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Mon, 9 Sep 2019

Emirates Appoints New COO, CCO and SVP

Emirates airline has appointed Adel Al Redha as Chief Operating Officer, Adnan Kazim as Chief Commercial Officer and Sheikh Majid Al Mualla as Divisional Senior Vice President, International Affairs.

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman & Chief Executive Emirates Airline and Group, said, “Adel, Adnan and Sheikh Majid are all experienced members of the Emirates leadership team with strong expertise in their respective areas and proven leadership abilities. Each brings deep and diverse experiences from different areas of the airline business, and I am confident that they will continue to drive the airline’s future growth and strengthen Emirates’ presence, agility, and focus across the globe. These roles are strategically important to growing our customer base and developing our commercial strategies, delivering the best experiences across customer touchpoints, and progressing our business objectives through engaging with governments, regulators and key industry bodies around the world.”

Adel Al Redha. Click to enlarge.

As Chief Operating Officer (COO), Adel Al Redha is at the helm of all operational departments: Flight Operations, Service Delivery, Airport Services, Emirates Engineering, Crew manpower, aircraft procurement and the Emirates Flight Training Academy; as well as worldwide network operations including crisis response. During his 31-year career with Emirates, Al Redha has been instrumental in leading and implementing Emirates’ global strategy. He has enhanced operational processes, capabilities and efficiencies within the airline; including the introduction of smart initiatives using advanced technology and artificial intelligence. Al Redha has also led the introduction of various National Development programmes that provide career development for UAE national youth, and continues to drive improvements in the working environment for all staff while keeping safety and standards at the core of all operations.

Adnan Kazim. Click to enlarge.

In his role as Chief Commercial Officer (CCO), Adnan Kazim is responsible for worldwide Commercial Operations, e-Commerce, the Emirates Skywards loyalty programme and Emirates SkyCargo. Kazim will continue to lead the airline’s Strategic Planning and  Revenue Optimisation teams, which are critical functions that support the airline’s commercial success.

Kazim joined Emirates in 1992 as a Management Trainee and has successfully led the airline’s commercial operations in major markets such as the UAE, Switzerland, Pakistan and East Africa. He then transitioned into leadership roles in route and fleet planning, and governmental relations. He most recently held the role of Divisional Senior Vice President, Strategic Planning, Revenue Optimisation & Aeropolitical Affairs.

Sheikh Majid Al Mualla. Click to enlarge.

Sheikh Majid Al Mualla, who previously held the position of Divisional Senior Vice President, Commercial Operations-Centre, is appointed Divisional Senior Vice President, International Affairs.

In his new role, Sheikh Majid will drive the airline’s government, industry, public policy, regulatory, environment and international affairs agenda. He will also lead teams that represent Emirates in government negotiations and air services talks, as well as various aviation industry bodies of which Emirates is a member.

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