Impact Muang Thong Thani in Nonthaburi, just a
few kilometres north of Bangkok, will host
the annual International Dragon Award (IDA) Congress, the largest
ever Chinese convention to be organised in Thailand, from 10 to 13
Nearly 8,000 delegates from 17 countries are
expected to attend the annual meeting,
generating revenue of up around 640 million Baht (US$20.7 million)
over the four-day event.
President Mr. Chiruit Isarangkun Na Ayuthaya said, "We won this event in 2017,
following an inspection trip to Thailand by IDA Committee. We then
attended the 2018 event in Yunnan last year to extend an
invitation to their delegates to attend the 2019 edition in
Thailand. This highlights the importance of the Chinese
market to TCEB and Thailand and helps raise the profile of
Thailand as a conference destination. Thailand has a record
profile of hosting mega-size convention every year and the 2019
IDA Annual Congress will be a trademark of such scale event for
the Kingdom, as well as reiterates the country's readiness and
ability to host large and important international MICE events."
Annual Meeting is held in conjunction with the Worldwide Chinese
Life Insurance Congress (WCLIC) biennially. A lot of the world's
top Chinese insurance and financial professionals and management
join the meeting, which has become a signature event for the
Mr. Kai Tu, Chairman of the 2019 IDA
Annual Meeting, said, "After an extensive search, we are pleased
to select Bangkok [Nonthaburi] as the location for our annual IDA conference,
especially as we mark the 20th anniversary since IDA commenced in
1998. In fact, this is the second time that the IDA conference
will be taking place in Thailand, and we are grateful for TCEB's
continued support and collaboration in helping us to bring the
conference to the lovely city of Bangkok [Nonthaburi]."
China currently ranks as the top short-haul
MICE market to Thailand for the fiscal years of 2015 to 2018.
During 2018 Thailand welcomed a total of 215,098 MICE delegates
from China, representing a 95.57% increase over 2015 (at 109,987).
Of the total MICE travellers from China, the
convention-specific delegates to Thailand rank in the top three.
Since 2015, the number of convention delegates from China has
increased from 16,216 to 53,789 delegates in 2018, representing a
growth of 231% in just a three-year period.