Accor’s new Art Series hotel in Perth, Australia
has been named after one of Australian street art's most
influential big wall painters – Matt Adnate.
Matt is an artist who
creates his portraits with spray paint. His works portraying
Indigenous people have captivated viewers around the world, and
now, with the arrival of The Adnate, Perth will be home to one of
the world’s tallest murals, and the first Art Series hotel
dedicated to street art.
The imposing 27-storey ‘Mega Mural’ on the
west-facing side of the hotel is the largest artwork Matt has
painted on a building and, once completed, will feature faces
which represent the cultural history and community of Perth.
This, along with a ‘Laneway Mural’, which spans
more than 50m long and features multiple portraits from Matt and a
collaboration with a local Indigenous artist, and Matt’s interior
‘Staircase Mural’, will completely transform the hotel both inside
“I see this hotel as a beautiful canvas to tell
a story about Perth’s cultural and community connection through
portraiture and traditional elements,” Matt said. “My Mega Mural
will feature three large-scale portraits. It will represent the
past through the cultural representation in the subject’s dressing
elements, the present with contemporary faces, and the future as
the subjects are the youth of today. What excites me most about
this collaboration with Art Series is the opportunity to capture
the stories and emotions of my subjects and to share them with a
new audience in the west. I’ve always held a personal connection
towards the First Nation people I paint. Whether it be a
connection to country or a strong emphasis on spirituality, I
believe we have a lot to learn from these people.”
Two original canvases and up to 650
reproductions of 30 of Matt’s most recognised works from around
the world will adorn the walls and halls of the 250-room hotel
development by George Atzemis.
“To have an Art Series hotel dedicated to
showcasing my work is an honour,” Matt added. “In more ways than
one, this collaboration with Art Series is a high point in my
career and I cannot wait for the doors to open in October.”
Matt has commenced work on the murals
and passers-by are already stopping to study it.
Accor Chief Operating Officer Pacific, Simon
McGrath, said The Adnate is destined to become an iconic landmark
in Perth’s CBD.
“The Adnate’s Mega Mural will face the city
centre for all to enjoy, and we are thrilled to announce Matt
Adnate as the namesake artist for our ninth Art Series hotel in
Perth,” McGrath said. “Matt is a next generation artist who
reflects the expansive view on Australian art. His unique artistic
style and experience with painting large-scale murals in main
cities around Australia and the world made him the ideal namesake
artist for the scale and design of our newest Art Series hotel in
Perth. This hotel heralds the arrival of the Art Series brand in
Western Australia and demonstrates our commitment to growing this
iconic Australian hotel brand – Australia’s only boutique hotel
brand creating art inspired experiences for guests.”
The Adnate will also feature a Mediterranean
restaurant, swimming pool, gymnasium and a function room.
Signature experiences at The Adnate will include art tours, in-room art channels
and art libraries. Branded Smart Cars and Lekker bicycles will
available to guests to explore all that Perth has to offer.
The Art Series portfolio includes Melbourne
hotels The Olsen, South Yarra; The Blackman, St Kilda Road; The
Cullen, Prahan; The Larwill, Parkville; The Chen, Box Hill, along
with The Watson in Walkerville, South Australia and The Johnson
and The Fantauzzo in Brisbane, Queensland.