Aleph Hospitality, a hotel management company,
has unveiled plans to grow its portfolio to 35 properties by 2025.
The company currently has nine hotels in its portfolio, including Getfam Hotel in Addis Ababa, Ethiopia, Best Western Plus Nairobi Westlands in Nairobi, Kenya, and Four Points by Sheraton Monrovia
Bani Haddad, Founder
and Managing Director of Aleph Hospitality, said, “While
white-label and third-party hotel management models dominate the
market in the US and Europe, until the launch of Aleph Hospitality
in 2015, they simply didn’t exist in a professional manner in the
Middle East and Africa. With owners increasingly looking
for alternative ways to maximise the value of their assets during
times of increased supply, the opportunity is ripe for our
management models to take hold in the region.”
The company says that it is in
discussions with hotel owners in the Middle East to
operate both conversions and new builds, as well as with hotel
brands seeking to partner with a third party management company.