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Wed, 8 May 2019

Aleph Hospitality Targets 35 Hotels by 2025

Aleph Hospitality, a hotel management company, has unveiled plans to grow its portfolio to 35 properties by 2025.

The company currently has nine hotels in its portfolio, including Getfam Hotel in Addis Ababa, Ethiopia, Best Western Plus Nairobi Westlands in Nairobi, Kenya, and Four Points by Sheraton Monrovia in Liberia.

Bani Haddad. Click to enlarge.

Bani Haddad, Founder and Managing Director of Aleph Hospitality, said, “While white-label and third-party hotel management models dominate the market in the US and Europe, until the launch of Aleph Hospitality in 2015, they simply didn’t exist in a professional manner in the Middle East and Africa. With owners increasingly looking for alternative ways to maximise the value of their assets during times of increased supply, the opportunity is ripe for our management models to take hold in the region.”

The company says that it is in discussions with hotel owners in the Middle East to operate both conversions and new builds, as well as with hotel brands seeking to partner with a third party management company.

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