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Tue, 8 Jan 2019

British Airways Using VR to Promote Upgrades

British Airways is using virtual reality technology at check-in desks at its home at London Heathrow Terminal 5 to show passengers what its like to fly at the front of the aircraft.

British Airways is using virtual reality technology at check-in desks at its home at London Heathrow Terminal 5 to show passengers what its like to fly at the front of the aircraft. After taking the 360 tour of the Club World cabin, customers who like the look of the additional space, the lie-flat seat, The White Company bedding and restaurant-style dining can choose to upgrade their seat to enjoy the experience for real. Picture: Stuart Bailey. Click to enlarge.

After taking the 360 tour of the Club World cabin, customers who like the look of the additional space, the lie-flat seat, The White Company bedding and restaurant-style dining can choose to upgrade their seat to enjoy the experience for real.

Tom Stevens, British Airways Head of Customer at Heathrow, said, We are always looking at new and innovative ways to engage with our customers and virtual reality is the latest way we are using a rapidly evolving area of technology to further improve the airport experience. Im thrilled British Airways is the first UK airline to be using the technology ... Were really excited about the many opportunities virtual technology offers for our customers on the ground, and in the air.

The virtual reality headsets are from tech start-up Skylights, which is part of British Airways parent company IAGs Hangar 51 start-up accelerator programme.

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